Unilever Pakistan launches new LUX with Shaan and Iman

Unilever Pakistan launches new LUX with Shaan and Iman

LAHORE: Unilever Pakistan Ltd. organised a glitzy event at the Pearl Continental in Lahore to launch their latest offering, LUX Limited Edition, in the city on 17^th February, 2009, at the hands of the new LUX ambassador Shaan and LUX girl Iman. A seductive bathing bar with a bold fragrance, the new black LUX reminds one of black roses and violets.

The atrium lobby of the PC was festive with LUX banners and a very minimalist lounge stage. Shaan, with his stylish new look, was charming and urbane as he spoke of the thrill it gave him to be the new LUX Brand Ambassador. “LUX is a brand I have grown up with,” he said.“LUX aur Pakistani film industry ka aik ghehra aur intense naata hai.Ever since I can remember LUX beauties have been the most glamorous leading ladies of their time aur aaj mein bahut fakhr say keh sakta hoon that I am a LUX brand ambassador.”

The black soap bar is reminiscent of a bygone era of delicate, elusive scents, and of women who effortlessly commanded attention by their mystery. The teaser to the ad campaign shows a highly polished and suited Shaan getting ready to go to the grand premiere of the LUX Style Awards. And he is thinking of his mystery woman and promising himself that he would encounter her tonight.

Speaking on the occasion, UPL brand manager for LUX Zainab Pasha said, "LUX has always focused on providing something unique to its consumers. The launch of LUX Limited Edition is another leap in that direction. The black soap is a special creation, a product that calls for attention by its uniqueness in content, fragrance and colour."

Most of the assembled press and media wanted to know who Shaan’s mystery woman was and before the advertisement was unveiled the lovely Iman glided down the escalator and was presented as the guest who would attend the next LUX Style Awards with Shaan. The two stars of Khuda Kay Liye then took to the podium as Iman quizzed Shaan about his new status as Pakistan’s first male LUX Ambassador.

At the ceremony LUX also unveiled the new TVC that was shot by ace director Asim Raza. Standing with Farah Mansoor, the Creative Director at JWT, Asim presented the ad which shows Shaan and Iman walking down the long red carpet. The two then invited all consumers to be a part of the next LUX Style Awards by sending in LUX Limited Edition wrappers for the lucky draw. Iman, styled by Shahzad Raza, looked every inch the stunning diva and Shaan clad in a Giorgio Armani suit looked debonair and glamorous.

“Iman and Shaan epitomise style and grace,” said Fareshteh Aslam, External Communications Manager for Unilever as she announced that the process for collecting portfolios for the next LUX Style Awards had started. “LUX Style Awards are the most glamorous and fiercely contested show and may the best man, woman and creation win. Let the nail biting and the back biting begin.”