“Badami” is Wall’s response to the traditional kulfi; a unique treat of kulfa flavoured ice cream with a rich milk coating, generously interspersed with the finest almonds.
Badami –The Traditional Treat.
Badami was inspired by the local traditional kulfi. It was designed bearing in mind the insight that the kulfi-wala (local kulfi hawker) dips the kulfi stick in khoya (condensed milk paste) before coating it with nuts.
How It All Began?
Kulfi is the most popular dessert treat in Pakistan. Not only is it affordable but it also has high consumer acceptability due to the perceived nutritional richness of premium ingredients like almonds and rich milk coating. While Wall’s has several products in the kulfa range like King’s Kulfa Slice and King’s Kulfa Cup, it lacked a true alternate to kulfi in stick format.
From Kulfi to Badami
Once the authentic Kulfi code was cracked, the marketing mix was designed keeping local preferences in mind. The packaging is inspired from local truck art – a beautiful tradition of colour, culture and tongue-in-cheek humour. A jingle was created to help establish the brand – sung by popular folk musician, Abrar-ul-Haq. The jingle is one of his most popular songs, with lyrics altered to suit Badami. The launch was coupled with Jashan-e-Baharan (Spring Festival) in Lahore which entailed dress up of Lahore in Badami colours: from tall Badami structures on main roads, to Badami branded intersections and 6000 streamers blanketing Lahore.
In 2011 a new limited edition variant of Badami was launched in the market for the summer season – Pista Badami, a uniquely Pistachio variant of the original Badami Stick.
Did You Know?
156,264 Badamis are sold in Pakistan every day!
From our range
Pista Badami (Limited)