Cornetto

A Perfectly Developed Recipe

Cornetto cones were first produced in 1976 in Naples by an Italian ice-cream manufacturer, Spica. It was at this time that Unilever bought Spica and began to market the product throughout Europe. Since then Cornetto has been one of Wall’s biggest power brands present in numerous countries world-wide. Cornetto was one of the first few products that were introduced when Wall’s was launched in Pakistan. Since then Wall’s has not only been available in traditional Vanilla, Chocolate, Strawberry flavours but also in Caramel, Cappuccino and other flavour variations. ‘Pop Cone’, from Polka heritage comes under the Cornetto umbrella and remains one of the most popular cones to date.

Campaigns & Innovations

Cornetto has been promoting local music in Pakistan for years. Cornetto soared to top of the charts in 2008 with their hit song, ‘Chalte Chalte’, sung by Jal, one of the most popular pop bands in Pakistan. Adding to the excitement was the appearance of Amrita Rao, a leading Indian actress in the video, championing India-Pakistan Friendship ties through the launch of Choco Disc.

After the tremendous success of Choco Disc, Cornetto launched ‘Caramel Disc’ by collaborating with another popular band, Call. ‘Ho Jaane De’ became the anthem for all fun-loving teens.

Cornetto seeks to continuously enthral consumers with new flavours and keeps them engaged through larger than life campaigns. 2010 saw the launch of ‘Double Chocolate’ with the country’s leading band, Noori. Double Chocolate features the irresistible combination of dark chocolate & milk chocolate ice cream, with a rich swirl of chocolate fudge & crunchy chocolate chips on top.

In 2011 Cornetto launched ‘Mango Cream’ – with the creamy taste of vanilla combined with the irresistible texture of Mango topped with a delicious Mango sauce – with the song “Jaan Jaye”, another favourite with teens.

Did You Know?

• Cornetto ice cream is the No.1 branded ice cream cone Pakistan.

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