Knorr

Let’s bring magic to everyday meal moments 

Knorr believes that good food matters! Everyday meals can be just as magical as special occasions. Food is not just fuel; it really is the glue of life. This conviction lies at the heart of Knorr's success – on a global scale Knorr is Unilever's no. 1 brand.  

The journey of Knorr magical food begins…

Established as early as 1873, Knorr was created with the purpose of providing high quality dried soups. Carl Heinrich Knorr, born in 1800, created the company from practical knowledge acquired during his time as a wholesaler of agricultural goods. He died 2 years after the company was founded but his legacy lives on as Knorr is known today for chefmenship and magical food

Knorr magic comes to Pakistan…

Knorr came to Pakistan in 1992 with the launch of Knorr Chicken Cubes. It was an instant hit in the market as Pakistan was faced with a time when the idea of good tasting, instantly ready food was a highly appreciated concept. In the passing years Knorr introduced multiple savoury and spreads categories.

What Magic do we offer…

In Pakistan, Knorr has grown phenomenally in a short span of time. It has leveraged its global leanings and combined them with strong local insights to offer a unique portfolio of products. Knorr products owe their tastes and flavors to the culinary skills of its chefs which is why consumers see Knorr as a passport to magical food. Knorr offers a wide range of food products to Pakistani consumers including cubes, noodles, sauces, soups and spreads

Knorr Magic Chef…

In running with Knorr’s belief that good food is a magical part of your day, Knorr proudly launched its idea for the first time in Pakistan. ‘Knorr Magic Chef’, the global activation platform launched in Pakistan as a TV cooking show to portray the embodiment of fun, excitement and the magic of cooking with 50 multiple recipes,   Knorr brings the unexplained splendor of food preparation and the art of chefmanship right to your home.  Let’s bring magic to everyday meal moments.

Knorr Global Facts

• Knorr is Unilever’s no.1 brand, with annual sales of more than €3 billion
• Knorr products are currently sold in more than 80 countries worldwide and it is growing fast beyond its European heartland, particularly in Latin America, Africa, the Middle East and Asia.
• In Germany, more than a billion salads are served with Knorr ‘Salatkronung’ dressing mixes each year.
• The Knorr logo contains the original signature of Carl Heinrich Knorr, the founder of the company.               

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