Magnum

Celebrate pleasure with the tempting Magnum range – an irresistible combination of thick, cracking chocolate with creamy vanilla ice cream.

Enjoy the Royal Treatment

The all-new Magnum Ice Cream is indulgence like no other, with velvety, smooth and creamy ice cream coated with a thick layer of cracking Belgian chocolate. The premium quality ice cream is combined with rich Belgian Chocolate in an ice cream bar that is so indulgent and pleasurable; it makes you feel like royalty, making it the ultimate sensorial experience from the very first bite. With a delectable range that includes the original pinnacle of pleasure, Magnum Classic, the chunky Magnum Almond and now the decadent Magnum Truffle; Magnum makes every bite pleasurable!

How It All Began?

Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream. Since then, Magnum lovers have been treated to an array of delicious flavours, across the globe. Magnum was launched in Pakistan in 2001 with its classic variant. Relaunched in 2012, the New Magnum is made with luxurious chocolate from Belgium, and is not just a stick of ice cream but an indulgent dessert made for those who appreciate the finest things in life.

Each variant has its own signature:

·Magnum Classic,silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate;

·Magnum Almond, silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds;

·Magnum Chocolate Truffle,chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate

Campaigns & Innovations

Magnum’s most memorable campaign was the “Me & My” launch campaign, still remembered by Magnum lovers across Pakistan. This campaign launched the Magnum Classic variant and established the world renowned brand nationally. In 2003 new pack formats were experimented with and Magnum was introduced as a candy bar (stick less ice cream) in caramel and nuts flavour giving the local consumer a truly pleasurable and exciting Magnum experience.

The new “Royal Treatment” campaign for the brand serves to introduce the new Magnum with Belgian Chocolate, the most premium chocolate in the World.The brand aims to become a global icon of the most pleasurable and sophisticated chocolate ice-cream experience with a product belief and philosophy that “a day without pleasure is a day lost.” The latest range also marks the addition of a new flavour Chocolate Truffle over its existing offerings of Magnum Classic and Magnum Almond.

Today Magnum is Pakistan’s premium chocolate treat; giving consumers a truly decadent and fulfilling experience.

Did You Know?

·Worldwide, over a billion Magnum ice creams are sold every year!