Wall's Kids' Range

You only have to take a bite from one of the frozen desserts in the much-loved Wall’s kids' range to experience its true magic. But with so many yummy choices, the only problem is figuring out where to begin!

Paddle Pop: From Australia to Asia

The Paddle Pop brand was born in Australia in 1953 and has since travelled the world, bringing delicious frozen desserts and fun to kids everywhere!

It is now sold in markets across Asia, Australasia and Africa where it is the #1 kids’ frozen desserts brand. Paddle Pop is a relatively new launch in Pakistan, introduced in 2006, it has now become the no. 1 kids’ frozen desserts brand.

Did you Know?

More than half a billion Paddle Pop branded products are consumed by kids every year!
Two of Paddle Pop’s most successful markets are two of the biggest kids’ markets i.e. India and Indonesia!
Moo contains calcium equal to one glass of milk!

Paddle Pop: Our beloved mascot

Paddle Pop Lion; the iconic, fun-loving and active lion has been linked with the brand almost since its inception. Paddle Pop Lion lives in a fantastic world where all things are possible and where ice lollies are the ultimate source of happiness. In this world, the ice lollies have many mysterious and magical powers aside from being absolutely delicious. The Paddle Pop brand opens up limitless possibilities taking kids on thrilling and exciting adventures every year and discovering new products along the way.

In 2009, Paddle Pop Lion took kids to the World of ‘Pyrata’, an adventure based on the theme of Pirates of the Caribbean. This was accompanied by the launch of 2 new SKUs; Pirates and Zapper. In 2010 Paddle Pop continued the theme of adventure through the theme of ‘Kombetei’ and introduced two new Paddle Pop weapons; Rainbow Swirl and Cola Strawberry. The latest adventure is “Elemagika”, in which Paddle Pop and his friends come face to face with the elements of nature, that are now in control of the shadow master, Paddle Pop’s arch enemy. As always two more Paddle Pop weapons were introduced; Fruity Fire and a new strawberry and grape Zapper variant.

For future innovations and activations Paddle Pop promises to continue being the most exciting companion for kids.

Moo

Who says frozen desserts can’t be fun and healthy? Moo is a fun and tasty after school snack for kids’ essential calcium needs. Throughout life, calcium is essential for building and maintaining strong bones. According to the food guide pyramid released by U.S. department of Agriculture, it is recommended having 3 cups of dairy produce (e.g. milk, cheese, yogurt) every day! Not surprisingly, calcium intake below this recommended level is very common in Pakistan.

Launched in 2006 in Pakistan, MOO aims to address this issue by providing kids with a delicious and fun option, that helps them to boost their calcium intake.