Rin

Rin is the latest addition to Unilever Pakistan’s detergent portfolio. It offers unbeatable whiteness with a remarkable fragrance leaving your clothes smelling fresh and looking great.

Rin packshot Rin, launched in Pakistan in 2008, addresses the consumer desire for whiteness and offers a promise of making a good impression, in order to progress in society and pursue Big Ambition. In providing an aspiration platform and focusing on owning whiteness, Rin is essential in the laundry category in Pakistan since the credentials stem from the “whiteness/brightness” functional promise that it makes through its “karak-daar safaidi (unbeatable whiteness)” tagline. Yellowness is the most recurring problem with high concern for Pakistani consumers.

A major turning point for Rin was the change in its value proposition in early 2010, when the price point for its 1 KG pack was reduced from Rs. 140 to increase its affordability. Following the price cut, an even bigger delight for consumers was enhancing the product formulation to given even better whiteness that is best in the category in Pakistan.

Only Rin can peel the yellowness of clothes to reveal true shine

RIN: Peela Pun Hatao, Chamak Dikhao