Close up

Our mouths are our gateway to life. We use them to eat, drink, talk, laugh, smile and what not! Close up helps people like you to live life confidently and brings you the taste of success!

The original youth brand

Close Up was the first gel toothpaste to be launched in a paste dominated market. Ever since its launch Close Up has broken every rule in the book on how toothpastes should behave. With a huge youth population that was bored stiff with the usual white pastes – Close Up created a buzz with its funky advertising and innovative product formulation.

In 2005, Close-up was relaunched with a bang, packed with the power of Vitamin Fluoride System – a powerful mixture with 25% mouthwash, the perfect combination of ingredients for fresher breath. Close-up is now the first Gel toothpaste with Fluoride in Pakistan.

Everything Close Up does is young. Close Up experience makes you feel and look good giving you the confidence to live up close to the world.

New Close Up campaigns are very interesting and exciting for our young generation with its different flavoured Portfolio. Target group of Close Up are people who want to be part of changing and challenging world by having fresh breath confidence.

Red Hot, Lemon Mint, Menthol Chill & Pepper Mint

With Close Up exciting flavours get the confidence of a dazzling smile and fresher breath with new Close Up active gel. New Close Up active gel has a unique formula with Active Clean Mouthwash that reaches all over your mouth to help remove germs and plaque, giving you a clean mouth and fresher breath for hours. It has micro-whiteners that gently whiten your teeth and fluoride to give you stronger teeth.

New Close Up Crystal Frost

Close Up Crystal Frost with Crystal Frost Granules in amazing Winter Blast flavour gives you mouth super cool freshness. It gently scrubs away stains and removes plaque, giving you ultra clean, sparkling white teeth.

Close Up Crytsal Frost - for super cool freshness and sparkling white teeth.

Milk Calcium

Experience the all new Close Up Active Gel with the Vitamin Fluoride System to help give you the confidence of a mouth so fit, you can enjoy the world up close.

Fire Freeze

With the new Close Up Fire Freeze, now feel two opposite sensations, warm and cool, working together in your mouthwash, to give you long lasting fresh breath that you have never experienced before!

Its a break through formulation works in two ways. Its Warming Gel gives a mild warm feeling as it helps fight germs that cause bad breath. While its Cooling Gel gives you intense cooling freshness that lasts and lasts....

New Close Up Fire Freeze with Opposite Sensations.

For Ultimate Long-Lasting Freshness!