Lifebuoy shampoo

“When it comes to my daughter’s long and beautiful hair, there is no room for compromise. Growing hair long needs constant attention because hair becomes weaker as it grows longer. I wish I could be sure that my daughter’s hair was getting the care it needs all the time”.

Lifebuoy Shampoo is mom’s armour in ensuring that her child is prepared for life’s opportunities, everyday by giving her child full of life hair.

Lifebuoy Shampoo’s mission

To provide healthy hair to all Pakistani consumers.

Lifebuoy Shampoo was launched in 1997 as an Anti-Dandruff Shampoo. Since then it has become an essential part of the Pakistani consumers’ life. Lifebuoy Shampoo’s mission was to make shampoo affordable and available for consumers from all across the country regardless of income class.

New Lifebuoy Strong & Long Shampoo makes hair strong inside, long outside. It contains a Unique Milk Protein Lock that with every wash strengthens and nourishes hair from inside, making hair visibly longer on the outside.

Lifebuoy Shampoo currently has Herbal, Anti Hairfall and Anti-Dandruff range.

Lifebuoy Herbal shampoo

Lifebuoy Herbal shampoo enriched with organic ingredients for everyday gives you and your family healthy, great looking hair. It nourishes, protects and brings back hair’s natural protection, making it soft, glowing and healthy.

Lifebuoy shampoo, thanks to its great quality at affordable prices has become the first choice brand of Pakistani consumers and in the process is growing speedily to take the number one brand position in Pakistan. New Lifebuoy Herbal has added Milk Protein to Neem and Amla to make hair strong inside and long outside.

Lifebuoy Anti Hairfall shampoo

Lifebuoy Anti Hairfall shampoo with Milk protein, Lysine and Multi Vitamin – Nourishes the hair from within; making them healthy, moisturised, protected from damage and less prone to breakage. Its conditioning system moisturizes & lubricates hair fibre surface leaving smoother & less prone to breakage.

Lifebuoy Anti Dandruff shampoo

With fast action ZPTO it effectively fights the root cause of dandruff -microbes- to give you and your family unbeatable dandruff protection. An enhanced conditioning formula ensures that your hair is not stripped of essential oils, leaving hair soft and supple. Moreover Milk Protein has been added to guard against germs.

Rural sampling

The majority of the population in Pakistan use soap for hair wash. Lifebuoy shampoo provides consumers with a healthy hair wash at an affordable price. To make people aware of the brand we have been doing extensive sampling for a number of years in rural areas. Bringing the brand to their doorstep has really helped the consumer to relate to the brand.