With Rexona you know your deodorant won’t let you down, giving you the confidence to face the day’s challenges.
A trusted partner for over 100 years
Rexona was originally created in Australia in 1900 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that is proven to deliver outstanding results. That’s why we’re the number 1 selling deodorant in over 50 countries. Launched in 2005, Rexona has pioneered the category in Pakistan and is rapidly growing the market.
Rexona offers a wide range of highly effective antiperspirant deodorants to meet the everyday needs of men and women - everywhere. Rexona with its unique active ingredients provides 24-hours protection against body odour and underarm wetness to help keep one physically fresh and mentally confident, even in the toughest moments.
Lots of people think these two products are the same, but they're not. Here’s how you can decide which to use at different points.
What's right for you?
Before deodorants and anti-perspirants were invented, different cultures developed their own unique ways to deal with unwelcome odours and sweat. In some Asian countries, alum crystals have been used to control the amount of sweat, in Russia they sometimes use vinegar, while in other parts of the world they apply lime juice and a variety of other ingredients, with varying degrees of success. These days however, most of us prefer to stick with our trusty deodorant or anti-perspirant, but do you know which is right for you?
Modern anti-perspirants usually reduce wetness by plugging the sweat glands with miniscule amounts of aluminium salts that stay in place for about three to four days, before being flushed out. Aluminium salts also act as anti-bacterials to stop any sweat that escapes your apocrine glands from being turned into a nasty smell by the bacteria on your skin. The most effective anti-perspirants only block about 60% of sweat – they’re really only designed for reducing underarm sweat and they should never be sprayed all over your body as you may overheat if too many sweat glands are blocked.
Deodorants are all about smelling nice. They include both a fragrance and an alcohol (ethanol) that kills BO-generating bacteria, although it’s only effective for about 12 hours. It won’t stop you sweating, but you can spray it all over your body so you’re sweet all over. As most of us don’t have that many sweaty moments, this is often fine. And when you expect them, just use an anti-perspirant.
Did you know?
There are two types of sweat - emotional and physical. Emotional sweat is triggered by fear, anger or stress an is produced by the apocrine sweat glands. The fluid produced by these sweat glands does not smell but the bacteria that feed on the fluid can cause body odour. Emotional sweat can be up to five times more abundant and smellier that physical sweat
From our range
Rexona Cool White
Rexona Ice Cool