Unilever launches Pureit Water Purifier in Pakistan

With a mission to improve and protect the lives of Pakistanis, Unilever Pakistan launched Pureit, a unique home based water purification device that uses Unilever proprietary technology to provide safe and clean water without the use of electricity or gas.

Karachi, November 04, 2013: With a mission to improve and protect the lives of Pakistanis, Unilever Pakistan launched Pureit, a unique home based water purification device that uses Unilever proprietary technology to provide safe and clean water without the use of electricity or gas.

The Pureit Excella device was unveiled by Ehsan Malik Chairman and CEO, Unilever Pakistan Limited (UPL), Fariyha Subhani Director Marketing Foods, UPL and Dr Tariq Mehmood Mian, Director, Association of Family Physicians of Pakistan at the event which was well attended by senior representatives of various private and non-profit sector organizations.

According to Ehsan Malik, “15.9 Million people in Pakistan currently don’t have access to safe drinking water. Therefore we have decided to launch Pureit, a top of the line purification solution and the world’s largest selling water purifier, based on our commitment to making sustainable living commonplace and to improve the lives of Pakistanis.”

About Pureit

Pureit meets rigorous international criteria of the Environmental Protection Agency (EPA), USA, for removal of harmful virus and bacteria. It is certified by the London School of Hygiene and Tropical Medicine, the Scottish Parasite Diagnostic Laboratory, and is also endorsed locally by the Association of Family Physicians of Pakistan. Pureit has been specially designed to give complete protection from germs, bacteria and virus through its 5 purification steps and a remarkable “Programmed Germ Kill Technology” to provide odorless natural tasting water for as low as Rs 1 per liter.

Dr. Tariq shared, "Last year, infectious water borne diseases accounted for 60% infant deaths with diarrhea being the leading cause. As an effective preventive measure against such diseases, we recommend Pureit for its advanced purification system and hassle free process and are pleased to partner with Unilever in the mission to save Pakistani lives.”

This newest innovation furthers Unilever’s vision to double the size of the business whilst reducing its environmental footprint and increasing its positive social impact as outlined in the Unilever Sustainable Living Plan. More information is available on http://www.unilever.pk/sustainable-living/(Link opens in a new window).

Product information

For more information, you can visit: www.pureitwater.com(Link opens in a new window), or simply call Toll Free at 0800 14000 and a representative will respond to all your queries. Pureit is available at Top end retail stores and electronics markets in Karachi and Lahore. You can also place an order on the helpline for free home delivery.

Pureit’s price is Rs. 8,999 only, and comes with a pre-installed Germ Kill Kit. After 1500 liters of usage, the Germ Kill Kit (priced at Rs. 1400) can be purchased and replaced to provide an additional 1500 liters of safe drinking water. The Germ Kill Kit will also be available in the market, along with a free home delivery option.

Unilever Pakistan

Sadia Dada 
Corporate Relations Manager 
Unilever Pakistan Ltd
Avari Plaza
Fatima Jinnah Road
PO Box 220
Karachi 75530

+92-21-3 566 0062
sadia.dada@unilever.com