Wall's - Global Leader
Wall’s is sold in more than 40 countries making it the most widely available ice cream worldwide. Unilever is the global leader of ice cream and frozen desserts manufacturing with almost 18% of the global market share.
Adding Vitality to Life
With customers becoming more health conscious, Wall’s has also taken a conscious step to providing healthier and nutritious products. Wall’s innovation centre in UK is constantly working on making healthier products by reducing the fat content in the products yet offering the same great taste. Wall’s is striving to be a healthier choice for kids by lowering sugar content and introducing nutrient rich offerings like Moo which has calcium equal to one glass of milk.
History of the Heartbrand
Unilever has been selling ice cream for decades, however the Heartbrand was launched world wide in 1999. The Heartbrand logo is common to every country and has come to be synonymous with quality treats. Wall’s operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands).
Wall’s came to Pakistan in 1995 establishing the Wall’s factory on Multan Road in Lahore. Fully equipped with state of the art machinery, the Wall’s factory is a standard of hygiene and technology in the region and has become synonymous with quality. Some of the most popular brands loved by the masses are now linked to Wall’s; making an irresistible combination that few could refuse.
Key facts about Wall’s Pakistan:
Ice Cream Makes You Happy – Its Official!
Feast was one of the first Products introduced by Wall’s in 1995 and to date remains one of the most popular treats that Wall’s has to offer. Truly a chocolate lover’s delight, Feast comprises of 3 layers: a thick chocolate coating with rich chocolate ice cream inside and a smooth chocolate bar in the centre. In 2009, Feast launched the ‘bite for a bike’ campaign which is widely recognized by consumers as one of the most memorable campaigns of Feast.
Donut was launched in 2005 and has quickly become one of the most loved products to date. Donut’s unique shape and quirky packaging makes it a favourite with both kids and adults alike. Boasting a thick chocolate coating with a generous sprinkling of peanuts and a premium vanilla ice cream inside, Donut satisfies the hunger and the ice cream urge alike.
Peshawari Crunch is the latest offering from the Heartbrand, and was launched in May 2011. It was launched with a variation on a popular (Pashto) folk tune to reinforce its local roots. Comprised of all new premium packaging to draw out the elements of Pathan culture, Peshawari Crunch offers high quality ice cream with irresistible crunch inside.
Jet Sport and Choc Bar two of Walls most popular brands to date.