Enhancing livelihoods
Unilever strives to deploy long-term community programmes that promote healthier living and support self-sustaining economic development, leading to a more robust consumer base.
Supporting communities through rural programmes
Our customer development team participates in rural programmes which aim to create aspirations, grow markets and ensure accessibility of our products. We have reached over 700,000 community members in 2010, building awareness of personal hygiene and nutrition. In 2011, we will continue to work with our activation agencies and NGO partners through our brands to enhance livelihoods and living standards of the underprivileged people of Pakistan. We aim to reach 1.1 Million through our partnerships and educate community members about personal care and health & hygiene.
