Blue Band is a daily source of essential fats and vitamins that help children to grow, develop and thrive.
Our margarine, Blue Band is made from high quality vegetable oils, so it is an important source of essential fats and vitamins A, D and E for which there are not many other dietary sources. A thin layer of spread on bread every day makes a big contribution to the healthy growth and development of the whole family.
Recent international nutrition guidelines from WHO recognize the fact that people should minimize bad fats and consume sufficient good fats to stay fit and healthy. Experts also agree that for growing children, spreading soft margarine on bread is much better than spreading butter – which is full of saturated fat – and better than not spreading anything at all.
Eating a nutritious breakfast in the morning with the right amount and the right kind of nutrients has been proven to enhance children’s ability to concentrate at school. A breakfast consisting of a slice of bread, spread with low-fat margarine plus a glass of low-fat milk is more balanced – and healthier – than bread with butter or sweetened cereals or breakfast snacks.
Unilever has established a global partnership with the United Nations World Food Programme with the shared aim of improving children’s nutrition around the world. In support of this global agreement, Blue Band established a partnership with UN WFP and pledge to contribute to the effort to feed hungry through Blue Band’s Ramadan sales. Unilever believes that every child deserves the nutrition and hygiene he or she needs to develop to their full physical and mental potential. Making a contribution to solving this problem is in line with our Vitality Life Goals and a priority in our corporate responsibility strategy.
Unilever is the world’s leading manufacturer of margarine. Blue Band was launched in Pakistan more than 20 years ago. It is a good source of 7 essential vitamins (A, B1, B2, B6, B12, D3 and E) that are necessary for healthy growth and development, both for children and adults.