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Close Up

Closeup is synonymous with 'Freshness' that gives you the confidence in social situations, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.

Closeup was the first gel toothpaste to be launched in a paste dominated market. Ever since its launch Closeup has open up new role on toothpastes. With a huge youth population that was bored stiff with the usual white paste – Closeup created a buzz with its funky advertising and innovative product formulation.

In 2005, Closeup was re launched with a bang, packed with the power of Vitamin Fluoride System – a powerful mixture with 25% mouthwash, the perfect combination of ingredients for fresher breath. Closeup is now the first Gel toothpaste with Fluoride in Pakistan.

Everything Closeup does is young. Closeup experience makes you feel and look good giving you the confidence to live up close to the world.

New Closeup campaigns interesting and exciting for our young generation with its different flavored Portfolio. Target group of Closeup are people part of changing and challenging world having fresh breath of confidence.

In 2012 entire portfolio of Closeup was relaunched emphasizing more on functional benefits. Closeup Icy White gives extra white smile and all other core variants gives 3X more fresh breath with Active Zinc Mouthwash, Freshest breath for up to 12 hours, Fights Germs up to 99% and White Teeth.

Unilever media contact details

Argentina

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles
Belgium

T: +32 (0) 2 333 6666

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building
Bogotá
Colombia

Foods
T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
GmbH
Konstantin Bark 
Am Strandkai 1
20457 Hamburg

+49(0)40-3493-3520
www.unilever.de

Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
2-1-1
Kamimeguro, Meguro-ku
Tokyo
153-8578

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever (Malaysia)
Holdings SDN BHD
Level 33-35, Menara TM 
Jalan Pantai Baru
59200 Kuala Lumpur
PO BOX 11015 
50732 Kuala Lumpur
Malaysia  

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam
Netherlands

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever Jeronimo Martins Lda.
Largo de Monterroio
Mascarenhas 1
1099-081 Lisboa
Portugal

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest
Romania

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City
Vietnam

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