As part of Unilever Pakistan’s agenda to conquer the digital world, we aim to invest in owned assets that connect us directly to the consumer. One such initiative is DRAMATIME.com. For decades, Pakistan has produced quality dramas that have received global recognition and with eyeballs now shifting to digital, owning the drama platform was the right fit for us. Unilever recognizes the growth of online video content consumption and has invested in creating an online environment where the Pakistani digital audience can watch their favorite dramas anywhere, anytime.
Dramas are the most watched content category in Pakistan with a staggering base of 15 million monthly internet users, with almost half of online searches in Pakistan being for dramas. It was based on such facts that Dramatime was born. This platform will help Unilever brands to reach out to the digital age on the go drama viewer.
Dramatime is also Unilevers’s contribution to the drama industry of Pakistan as it plays a vital role in fighting piracy as all content on the website is sourced through legal means. Currently, the website hosts dramas from the nation’s largest television networks such as Hum TV Network, APlus/ATV, Express Network, TV One and Urdu1.
Shazia Syed, Chairperson and CEO - Unilever Pakistan, highlighted, “Unilever is committed to ensuring that we provide our consumers with convenient solutions for their everyday needs. We are very close to our consumers and our Pakistani heritage and this portal is a reflection of just that. It provides our consumers easy and convenient access to hundreds of beloved Urdu dramas produced by the country on a single portal and conserves our TV industry heritage through a legal platform. We are very happy to be here with our partners for the launch of this initiative today.”
Ali Tariq (CFO and Media Sponsor – Unilever Pakistan). “It’s a proud moment for Unilever Pakistan. Dramatime is our contribution towards the legalization of the entertainment and drama Industry of Pakistan”
Visit dramatime.com and watch your favorite Pakistani dramas in high quality