Lifebuoy & LWMC Partner for post Festival Cleanup

Pakistan’s No. 1 Germ Kill soap Lifebuoy and the Lahore Waste Management Company (LWMC) signed an MOU on Monday at the Pearl Continental hotel in Lahore to drive awareness on the importance of post festival cleanup during Eid-ul–Azha.

7th October 2013 - LAHORE: Pakistan’s No. 1 Germ Kill soap Lifebuoy and the Lahore Waste Management Company (LWMC) signed an MOU on Monday at the Pearl Continental hotel in Lahore to drive awareness on the importance of post festival cleanup during Eid-ul–Azha.

The ceremony was attended by Lifebuoy’s brand ambassador Reema Khan; a celebrated actress now turned social activist, the marketing team of Lifebuoy and senior officials from LWMC.

Reema Khan the brand ambassador for Lifebuoy asserted that, “Each year around Eid–ul-Azha , our streets get littered and dirty because of the remains of sacrificial animals. The compost if left to foster can be a cause for infections and diseases. With Lifebuoy’s prerogative that prevention is better than cure, we seek to clean up the city of Lahore before these diseases can spread by supporting our partners LWMC.”

Shehryar Khurshid, marketing manager for Lifebuoy said that “Each year 2.1 million children die of pneumonia and diarrhoea. These deaths can be prevented by adopting the simple habit of washing hands with anti bacterial soap and Lifebuoy’s core belief is that prevention is better than cure. Our message to the people of Lahore is that you protect yourself by washing hands with Lifebuoy , while we will protect you by cleaning the city.”

Lifebuoy announced that this activity was one of the many initiatives done under the umbrella of Lifebuoy’s Mission Healthy Pakistan designed to improve the health and hygiene of the country as a whole.

Lifebuoy, the world's largest health brand, is on a mission to change the handwashing behaviour of 1 billion people by 2015. Over the past two years, Lifebuoy has changed the handwashing behaviour of over 118 million people across Asia, Africa and Latin America. In Pakistan, they have reached millions of kids and educated them on the importance of Handwash in the past 5 years with the support of partners Idaar-e-taleem o agai (ITA) and The Citizens Foundation (TCF)

Pakistan has highest under-five mortality rate in South Asia (SA) . About 900 infants die every day, of which 625 are less than one month of age. Many of these deaths are easily preventable through simple practices like handwashing with soap - one of the most effective and low cost ways to prevent disease. Lifebuoy’s for the last 5 years has inculcated the habit of washing hands with soap in children and has reached over 1 million kids directly.

As part of Lifebuoy’s commitment to handwashing with soap, over 500 employees from Unilever Pakistan will be going to local underprivileged schools managed by ITA and TCF to teach children hand washing habits. We’re hoping that millions more people will be inspired to join them in this quest to teach children everywhere about the life-saving habit of handwashing with soap.

The Lahore Waste Management Company has been integral in maintaining hygiene in the city with the goal of making Lahore one of the cleanest cities in the world. Besides performing operational duties to maintain everyday cleanliness in Lahore, they seek out various initiatives to involve communities and make them own the Clean Lahore motto.

“LWMC is especially geared up to maintain exemplary cleanliness on the eve of Eid ul Azha. This MOU is yet another value addition in already going on operations. We are happy to partner and collaborate with Lifebuoy and look forward to a great public response when both LWMC and Lifebuoy send out a joint message of cleanliness,” said managing director LWMC, Waseem Ajmal Chaudhary, after MOU singing.

LWMC is making all arrangements to ensure waste free Lahore on upcoming Eid. It has requested citizens to comply with the given instructions so that city can be kept clean and Lahorites can enjoy a waste free Eid in a healthy environment.

Sadia Dada

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

+92-21-3 566 0062

sadia.dada@unilever.com

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