Lipton Tea announces grand winner of DIP & WIN campaign

Lipton, the world’s leading tea brand, announced on Thursday the grand prize winner to its three month long Dip&Win consumer promotion campaign.

KARACHI: Lipton, the world’s leading tea brand, announced on Thursday the grand prize winner to its three month long Dip&Win consumer promotion campaign. Javed Suri, resident of Karachi, proud winner of a new Honda Civic.

The innovative nationwide campaign had consumers of Lipton tea bags excited at the unique opportunity to buy the Lipton Dip&Win Tea Bags pack during its duration (Jan to Mar 2013). The promotion was centered on a unique innovation where the gift icon was revealed on the tea bag during the process of actually brewing their cup of tea. In doing so consumers won exciting prizes from Lipton, culminating in the coveted grand prize of a new Honda Civic.

Sarah Sadiq Brand Manager Lipton said: “Lipton plays the role of an energetic brand that aims to redefine the meaning of tea in people’s lives. By celebrating positivity in everyday life, Lipton tea arouse confidence, optimism and cheerfulness in the lives of its consumers. This campaign was an extension of the same brand philosophy and we are grateful to our consumers for the overwhelming response. Numerous people won exciting prizes ranging from iPads, televisions to mobile phones across Pakistan and we thank them all for their enthusiastic response.”

The grand prize winner Javed Suri, who was thrilled to be the winner of the grand prize gift icon , was invited on Thursday 30th May, to the head office of Unilever Pakistan Limited to celebrate his win along with his family.

About Unilever Pakistan

Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan.

Unilever’s brands strife to create a better future every day for consumer across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards, now in its twelfth year; Sunsilk partners PFDC in the fashion weeks; Surf has helped rebuild schools damaged in the recent floods; and Blue Band supports nutrition.

Unilever’s ambition is to double its business while reducing its environmental impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information: www.unilever.pk

Sadia Dada

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

+92-21-3 566 0062

sadia.dada@unilever.com

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