CLEAR launches new campaign to inspire youth of Pakistan

Campaign unveils new song and TVC featuring brand ambassadors Strings & Zoe Viccaji

THURSDAY, 13 FEBRUARY 2014: CLEAR anti-dandruff shampoo, the world’s No 1 male shampoo brand, launched its new ‘Nothing to Hide, Lots To Show’ campaign at a local hotel. The event also included the unveiling of a song video and TVC featuring Strings & Zoe Viccaji.

The CLEAR brand understands that today’s consumers are very discerning of the brands they use for their scalp and dandruff related issues. The ‘Nothing to Hide, Lots to Show’ campaign highlights an attitude that results from the confidence of a healthy, well nourished scalp that is dandruff free at all times.

The charismatic talent and confidence of Strings ties in as a natural fit for CLEAR, which is also one of the official sponsors of Pakistan’s biggest singing reality show – Pakistan Idol - and continues to connect with the ever growing Pakistani market via their passion for music. Zoe Viccaji is considered to be one of Pakistan’s leading singing sensations and together with Strings provides a message of inspiration and confidence for the youth of the country.

Asanga Ranasinghe, Vice President Home & Personal Care, highlighted, “Unilever works to create a better future every day. We help people feel good, look good & get more out of life with brands that are good for them. One such product is our CLEAR anti-dandruff shampoo whose core purpose is to celebrate self affirmation in a world that judges your flaws. We especially wanted to highlight the potential and confidence of Pakistan’s youth.

Strings & Zoe were our first choice for the campaign as they epitomize the youth of today who are free of all insecurities and exuberate confidence.”

CLEAR anti dandruff shampoo is the Scalp expert within the Unilever portfolio of hair brands which is built on dual gender architecture because it understands that male & female scalps are different & offers those customized solutions to meet gender specific scalp needs. Developed at CLEAR’s Paris Institute, Pro-Nutrium 10 aims to deliver a revolutionary solution to scalp nourishment and repair and thus helping to boost self confidence.

Sadia Dada

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

+92-21-3 566 0062

sadia.dada@unilever.com

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