Lifebuoy becomes Guinness world record holder this Global Handwashing Day

Pakistan 22 October 2016 – Unilever’s health soap Lifebuoy celebrated the 9th Global Handwashing Day (GHD) together with famous celebrity, Fahad Mustafa, and other influential people in attendance. This record breaking event was the biggest GHD event in Pakistan, with 20,000 participants.

Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in relay in 60 seconds and created history. Through this initiative, Lifebuoy will give back to society by saving many precious lives, as each high five will lead to teaching 5 kids the act of handwashing. Lifebuoy aims to save more and more lives this way under the ‘help a child reach 5’ platform.

The event, hosted by Lifebuoy, saw various recreational activities for the people with food stalls and entertainment for kids. Fahad Mustafa was accompanied with Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain. Together they taught the people the correct way of washing hands and took the Lifebuoy pledge to save lives.

Each year, more than two million children don’t reach their fifth birthday due to diarrhoea and pneumonia. Many of these deaths are easily preventable through simple practices like handwashing with soap. Handwashing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. Handwashing with soap is a simple action, but one that can make a big difference. Join us in helping spread the

Global Handwashing Day

Global Handwashing Day is an annual awareness day celebrated in over 100 countries worldwide. Unilever through its Lifebuoy brand co-founded Global Handwashing Day in 2008. To celebrate, Lifebuoy called out to the nation to high five for a life. One high five has the power to save 5 lives as Lifebuoy will be teaching the children of Pakistan the act of handwashing.

Brand commitment – GHD 2016

Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and to the Unilever’s Sustainable Living Plan, Lifebuoy is aiming to change the handwashing behaviour of one billion people by 2020.

This year Lifebuoy aimed to organize the biggest GHD event ever. It was the biggest CSR Campaign Pakistan has ever seen with over 20,000 people gathered at PAF Museum Karachi on 22nd October for the betterment of the nation.

Unilever Sustainable Living Plan

Unilever believes that through brands like Lifebuoy, it can help and inspire billions of consumers to take small everyday actions like handwashing with soap, that can add up to a big difference for the world. Unilever has set out to help more than a billion people take action to improve their health and well-being by 2020 through key actions like Lifebuoy’s handwashing (behaviour change) programmes.

About Lifebuoy

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2020. Since 2010 Lifebuoy has changed the hand washing behaviours of 257 million people across 24 countries.

For more information, please visit www.lifebuoy.com.

About Unilever:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013).

Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.

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