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Unilever and WWF-Pakistan tackle climate change through tree plantation drive


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Unilever Pakistan has partnered with the World Wide Fund for Nature-Pakistan (WWF-Pakistan) to address rising temperatures in Karachi by increasing the number of trees in the city.

As part of this effort, Unilever Pakistan and WWF-Pakistan have planted 2,000 trees across Karachi to counter the impact of extreme weather patterns in Pakistan’s largest city. The initiative was inaugurated by Unilever’s employee volunteers as part of Independence Day Celebrations for a Cleaner Greener Pakistan.

Shafaq Omar, Director Human Resources, Unilever Pakistan Limited highlighted, “Unilever’s sustainability ambition aims at growing our business by creating a brighter future for consumers, customers and communities. As proud citizens of Pakistan we hope to inspire positivity with this initiative while also creating dialogue around climate change this year.

Speaking on the occasion, Ali Dehlavi, Senior Manager, Building Capacity on Climate Change Adaptation in Coastal Areas of Pakistan (CCAP) project of WWF-Pakistan remarked that positive climate change actions are an integral need for Pakistan’s ongoing efforts for sustainable development, especially as Pakistan remains highly vulnerable to the adverse impacts of climate change. To be effective, these actions must be part of a collaborative effort between the Government, Climate experts, industry and civil society. ‘Our partnership with Unilever Pakistan is another step towards increased collaborative action to create positive change on the ground’, he added.

Unilever’s global ambition to tackle climate change is part of the Unilever Sustainable Living Plan (USLP), which provides a template for change in a volatile world of growing social inequality, rising population, development challenges and climate change. The Plan is proof of the recognition that Unilever must be part of the solution to the world’s problems and that sustainable growth is the only acceptable business model. For more information, please visit

About Unilever Pakistan

Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever is also one of Pakistan largest taxpayers, and contributed a total of PKR 22.4 billion to Pakistan’s exchequer in 2014 alone.

Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan.

Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition.

As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network.

The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.

For more information about Unilever and its brands:

For more information on the

Hussain Ali Talib

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

T: +92-21-3 566 0062 (ext 2270)

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