Unilever Talent Hunt showcases future business leaders of Pakistan
Over 1,000 students compete for an opportunity to represent Pakistan internationally
Unilever Talent Hunt (UTH) is a business competition aimed at providing under-grad students the opportunity to showcase their academic and strategic acumen whilst building employer branding at various Pakistani universities. This year’s competition focused on a core marketing plan of five brands, including Fair & Lovely, Cornetto, Lux, Lipton and Surf Excel.
Unilever Talent Hunt, that started in 20xx had previously focused on a wide range of challenges for the students to propose creative responses to ranging from marketing, brand building and sustainability.
Pakistan’s top nine universities were engaged through campus activations in 2016, reaching more than 5000 students from diverse academic backgrounds including business and engineering.
Twelve top teams from the 300 registrations received were shortlisted and went through mentoring sessions by Unilever brand teams over the course of four weeks to build and present their ideas. Students were also provided minimum funding to test their ideas on-ground for the semi-finals post which only six teams were progressed to the finale round.
The winners will also get a headstart into the Unilever Future Leaders Program (UFLP)/Unilever Internship Program (ULIP) Assessment Center, which is the first step towards a potential career at Unilever Pakistan.
About Unilever Pakistan
Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan.
Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network.
The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.
For more information about Unilever and its brands: www.unilever.pk
For more information on the USLP: www.unilever.pk/sustainable-living/