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A quick look at the brands, categories and innovations driving our underlying sales and volume growth for Q3 2025.
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Shine & Fragrance that no detergent alone can deliver!
Comfort is a fabric conditioner that is available globally, with numerous variants such as Comfort Easy Iron and Comfort Bright Whites. It is also sold under local names, such as Drive and Yumoş in some markets. Comfort was the first fabric softener to be launched in the UK in 1969.
For homemakers, every task, whether it’s preparing a meal or washing the clothes, is an expression of love and affection for her family. Comfort fabric conditioner understands this and helps your loved ones feel cared for everyday through clothes with amazing shine and fragrance that you cannot get from detergent alone.
Comfort is a fabric conditioner that cares for your clothes and gives them much more than a detergent alone
Semiautomatic: Add 1 cap of Comfort in the last rinse.
Fully Automatic: Add 1 cap of Comfort in the Fabric Conditioner, Softener or Additive compartment.
If you have any questions or comments about Comfort, please visit our contact page.

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