Magnum

Celebrate pleasure with the tempting Magnum range – an irresistible combination of thick, cracking chocolate with creamy vanilla ice cream.

Launched in 1989, Magnum was the first hand-held ice cream created as a premium ice cream for adults. Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever’s ice cream brands. The ice cream bars are made from quality ingredients to match their premium market positioning.

Enjoy the royal treatment

The all-new Magnum Ice Cream is indulgence like no other, with velvety, smooth and creamy ice cream coated with a thick layer of cracking Belgian chocolate. The premium quality ice cream is combined with rich Belgian Chocolate in an ice cream bar that is so indulgent and pleasurable; it makes you feel like royalty, making it the ultimate sensorial experience from the very first bite. With a delectable range that includes the original pinnacle of pleasure, Magnum Classic, the chunky Magnum Almond and now the decadent Magnum Truffle; Magnum makes every bite pleasurable!

How it all began?

Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream. Since then, Magnum lovers have been treated to an array of delicious flavors, across the globe. Magnum was launched in Pakistan in 2001 with its classic variant. Relaunched in 2012, the New Magnum is made with luxurious chocolate from Belgium, and is not just a stick of ice cream but an indulgent dessert made for those who appreciate the finest things in life.

Each variant has its own signature:

Magnum Classic; silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate;

Magnum Almond; silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds;

Magnum Chocolate Truffle; chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate.

Contact Unilever about Magnum