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Dove’s mission is to make women feel beautiful every day by widening the definition of beauty and inspiring them to take greater care of themselves.

The Dove Mission

Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty individuality. The global Campaign for Real Beauty, demonstrates our commitment to the brand's mission 'to make more women feel beautiful every day, by widening today's view of beauty and by inspiring women to take great care of them.

Campaign for real beauty

At Dove we want to free ourselves and coming generation from beauty stereotypes. This message is at the heart of our Campaign for Real Beauty and it's why globally we continue to create thought-provoking ads, confidence-building programs and messages that embrace all definitions of beauty.

How it all started

Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not soap. Rather, this new bar

  • Contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957.
  • It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users.
  • In 1995, Dove took its first significant step outside of the cleansing bar category in the US with the launch of Moisturizing Body Wash

Other categories soon followed:

  1. Deodorants: 1997 (Europe)
  2. Body Lotion: 1999 (Europe)
  3. Facial Foam: 1999 (Japan)
  4. Hair: 2000 (Taiwan)
  • With a simple, relevant promise, maintained as the premium product and a magically delightful product experience; Dove Today is in 80 countries making Women beautiful everyday

New Dove Hair Therapy System

Dove Hair Therapy science breakthrough. The first range scientifically proven to repair the internal structure of the hair fibre. With patented Fiber Active Technology.

A full range of superior damage care solutions allowing women to experience the full beauty potential of their hair

  • New formulation with state of the art patented technology.
  • New fragrance.
  • New breakthrough post-wash formats.

Careline contact details

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles

T: +32 (0) 2 333 6666

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building

T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
Konstantin Bark 
Am Strandkai 1
20457 Hamburg


Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
Kamimeguro, Meguro-ku

Unilever Kenya Limited
Watermark Business Park, Ndege Road, Karen
P.O. Box 30062-00100 GPO, Nairobi, Kenya

Consumer Care line
0800 22 15 45 4

Head office, Karen : +254 (0) 709 050 600

Industrial office, Commercial Street: +254 (0) 709 050 800

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest

Unilever Singapore Pte Ltd
20 Pasir Panjang Road, #06-22
Mapletree Business City
Singapore 117439

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City

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We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world. Alternatively, If you would like to speak to a live representative,please call this toll free number: 0800-13000. You may also email us at raabta.upl@unilever.com

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