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Unilever Pakistan’s 3R Partnership with CSD


Nosherwan Ali, Vice President of Customer Development, Unilever Pakistan signing MOU with CSD.

Unilever has set itself an agenda to keep plastic in the loop through a commitment to collect and process more plastic than it sells, cut the use of virgin plastic in half, and use 100% reusable, recyclable or compostable plastic packaging.

As part of our global commitment, Unilever Pakistan is making efforts to reduce plastic waste from the ecosystem through innovative recycling and behaviour change campaigns aimed at changing shoppers approach to plastics use in the long term.

Sunsilk Refill Station

Sunsilk Refill Station
Sunsilk Refill Station now installed at CSD lal kurti, Rawalpindi as a first step towards creating awareness about cutting down the use of single use plastic. So far, the concept has been wonderfully embraced by our shoppers and we urge you all to play your part in keeping plastic in the loop by visiting our refilling stations. Dont forget to drop by with your used plastic bottles from home and availing upto 15% discount.

Lipton Ecofill Station

Lipton Ecofill Station
With an aim to reduce our plastic footprint and encourage eco-friendly practices in the country, Unilever Pakistan is proud to share the deployment of Lipton tea-fill station with you, at CSD in Rawalpindi. Through this deployment, consumers can fill their tea pouch in an eco-friendly bag while availing an exciting discount. This would help us eliminate plastic jars and pouches from the environment and play our part in movement towards the circular economy. So far we have already been able to eliminate over 7000 pouches/jars from the environment, and we look forward to increase this number with the support of our consumers

Closing the loop to Reduce, Reuse and Recycle

Unilever Pakistan has partnered with CSD through which both entities have pledged to rigorously drive the agenda of reducing, reusing, and recycling plastics.

MOU file handing over taking over.

With CSD, Unilever Pakistan will plant 10,000 saplings, eliminate 21,000 pouches/bottles, and recycle 2500 KGs of plastics over the course of next 18 months. The recent ceremony was held at CSD head office in Rawalpindi, which was attended by the senior leadership of both organizations.

Road towards a Circular Economy and Purpose Led Growth

Nosherwan Ali, Vice President of Customer Development, Unilever Pakistan highlighted, “The Customer Development Team at Unilever Pakistan, which is our sales function, is fully committed towards purpose led growth and we are making efforts to address the plastics waste challenge to help Pakistan transition towards a circular economy with the support of our key business partners.

Group Picture on the Media Wall

Unilever Pakistan is also investing in other models that help in creating a circular economy. The company recently announced projects for a plastic waste free model city in Rahim Yar Khan, as well as brand led initiatives on sustainable plastic reuse. These collaborations are part of Unilever Pakistan’s larger vision on environment and climate action.

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