Unilever has set itself an agenda to keep plastic in the loop through a commitment to collect and process more plastic than it sells, cut the use of virgin plastic in half, and use 100% reusable, recyclable or compostable plastic packaging.
As part of our global commitment, Unilever Pakistan is making efforts to reduce plastic waste from the ecosystem through innovative recycling and behaviour change campaigns aimed at changing shoppers approach to plastics use in the long term.
Sunsilk Refill Station
Lipton Ecofill Station
Closing the loop to Reduce, Reuse and Recycle
Unilever Pakistan has partnered with CSD through which both entities have pledged to rigorously drive the agenda of reducing, reusing, and recycling plastics.
With CSD, Unilever Pakistan will plant 10,000 saplings, eliminate 21,000 pouches/bottles, and recycle 2500 KGs of plastics over the course of next 18 months. The recent ceremony was held at CSD head office in Rawalpindi, which was attended by the senior leadership of both organizations.
Road towards a Circular Economy and Purpose Led Growth
Nosherwan Ali, Vice President of Customer Development, Unilever Pakistan highlighted, “The Customer Development Team at Unilever Pakistan, which is our sales function, is fully committed towards purpose led growth and we are making efforts to address the plastics waste challenge to help Pakistan transition towards a circular economy with the support of our key business partners.
Unilever Pakistan is also investing in other models that help in creating a circular economy. The company recently announced projects for a plastic waste free model city in Rahim Yar Khan, as well as brand led initiatives on sustainable plastic reuse. These collaborations are part of Unilever Pakistan’s larger vision on environment and climate action.