In a challenging economic environment, if industry has sustained momentum, this has been made possible through our Bazaars, bringing together businesses, distributors, retailers, consumers and connecting brands with people.
Independence of Consumer Choice
The freedom to choose, to buy, and to sell within our markets is a contributor to our national economic independence, enabled by consumers as it helps the local economy thrive. It represents the collective effort of countless businesses, large and small and we, at Unilever Pakistan, acknowledge and celebrate our markets for always spinning the wheels of our national and pay tribute to every brand and business that nurtures this ecosystem.
As an FMCG sector organisation, our ambition to provide our consumers with superior quality products rests on our ability to serve them in the digital and traditional marketplace. We believe that the retailers play a significant role in our outreach to our consumers, and this remains true for the larger industry as well. This campaign serves as a tribute to the hundreds of thousands of of small and big businesses that become the means of millions of brands to serve hundreds of millions of consumers across the country.