Fair & Lovely to be renamed as ‘Glow & Lovely’

Unilever logo blue background

Karachi, 2 July 2020: Unilever Pakistan announced Glow & Lovely as the new name for the Fair & Lovely brand.

This is the next step in the evolution of its skin care portfolio to a more inclusive vision of ‘Positive Beauty’. Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition.

In 2019, the brand’s communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. The brand has never been and is not a bleaching product.

The brand is committed to celebrating all skin tones, which will be reflected in the rebranded product’s communications and messaging.

About Unilever Pakistan

Unilever Pakistan, established in the country in 1948, is amongst Pakistan’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality and are trusted & consumed daily by millions of people across Pakistan.

For Media Queries
Hussain Ali Talib
Hussain.Talib@unilever.com
0092 301 822 9546

Explore more on these topics:
Back to top

CONNECT WITH US

We're always looking to connect with those who share an interest in a sustainable future.

CONTACT US

Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world. Alternatively, If you would like to speak to a live representative,please call this toll free number: 0800-13000. You may also email us at raabta.upl@unilever.com

Contact us