Today Lifebuoy, the world’s number one selling hygiene soap brand , announced a new partnership with the Pakistan Cricket Board (PCB) and the Pakistan Men’s National Cricket Team for their Test and IT2I Series against England. Pakistan started their opening Test Match against England Emirates Old Trafford, Manchester on Wednesday, and the team will travel to The Ageas Bowl, Southampton next week, for the second and third Test Matches. Both teams will then return to Manchester for three IT20s, finishing on Tuesday 1st September.
As Lifebuoy did in its recent partnership with the West Indies, the brand will be capturing content with the Pakistan squad to help promote better health through hygiene. The main objective of the content will be to share education on the importance of washing hands and practicing good hand hygiene to help keep everyone safe and help reduce the spread of infection’ Lifebuoy will also be supporting the Pakistan team by providing hand hygiene products to the full touring party.
Kartik Chandrasekhar, Global Vice President of Lifebuoy, said: “Lifebuoy has always been a brand that has looked to support people to have better personal hygiene. Following the success of our relationship with the West Indies, we are very excited to be partnering with Pakistan, a team steeped in heritage and a key market for Lifebuoy. Sports is an integral part of life, a passion point across countries that brings people together. We’re looking forward to working closely with the Pakistan cricket team to promote better hygiene practices. ”
Babar Hamid, Commercial Director at Pakistan Cricket Board said, “We are delighted to partner with Lifebuoy as our Official Hygiene Partner for the tour of England. Under the newly revamped commercial strategy, Pakistan Cricket Board is keen to create sustainable and meaningful partnerships with leading brands and this partnership with Lifebuoy is a key milestone in our strategy. The tour of England is happening under very different circumstances and in a world that requires us to place a renewed focus on health and safety. Our objective, through this partnership, is to use the Pakistan Men’s National Cricket Team’s outreach in order to influence attitudes towards hygiene and contribute towards a safer Pakistan for all of us.”
Pakistan’s Tour of England 2020 consists of a three-match Test Series and a three-match International T20 Series, both played behind closed doors. The Test Series is part of the ICC World Test Championship which concludes in 2021. Players have been quarantined and entered a ‘bio-secure bubble’ ahead of the matches, with temperature checks and COVID-19 testing taking place on a regular basis.
To join the conversation or watch any of Lifebuoy’s exclusive content with the Pakistan Team search ‘Lifebuoy Global’ on YouTube, or follow @lifebuoysoap on Twitter and Instagram.