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Unilever Pakistan to set up a public space for plastic awareness


Average read time: 3 minutes

KARACHI, 12 July 2021 - Unilever Pakistan has collaborated with the Parks & Horticulture Department, KMC to set up a public space at Frere Gardens to create awareness about plastic recycling in Pakistan.

Amir Paracha, Chairman & CEO Unilever Pakistan along with Mr. Taha Saleem, DG Parks and Horticulture, KMC

Unilever Pakistan has set itself the target to collect, recycle and repurpose more plastic than it produces by 2025. The public space is set up as part of the continuing effort to recycle and repurpose plastic to reduce waste and give plastic a second life. The Public Space includes a play area and benches for the people of Karachi, which have been made from over 2,500 kilos of recycled plastic. This plastic was collected as part of Unilever’s ongoing commitment to recycle two million kilos of plastic across Pakistan in 2021.

Administrator Karachi Laeeq Ahmed said infrastructure improvement works were being carried out in the city with the coordination of civil society and welfare organizations. Tree plantation campaign was successfully going on in Karachi and thousands of saplings had been planted in parks and around major roads. Along with repair and maintenance of roads, streetlights are made functional to light up main corridors. The Administrator thanked Unilever Pakistan for setting up a public space at Frere Gardens to create awareness about plastic recycling in Pakistan.

Mr Taha Saleem, Director General, Parks & Horticulture Department, KMC, said, “the step taken by Unilever Pakistan will help recycle plastic in the city.” He thanked the Unilever team for making it happen in Karachi.

Mr Amir Paracha, Chairman and CEO, Unilever Pakistan highlighted, “Unilever Pakistan is fully committed towards reducing the impact of plastic waste and building a circular economy through bold, consistent and rigorous action. We aim to collect more plastic than we produce and make our packaging material sustainable. This public space is a humble attempt at starting public dialog amongst our citizens about the need for recycling plastic in Pakistan.”

Unilever Pakistan is also investing in models that help in creating a circular economy and drive economic empowerment and livelihood opportunities for people as part of the #UnileverForPakistan initiative. The company recently announced projects for a plastic waste free model city in Rahim Yar Khan, as well as brand led initiatives on sustainable plastic reuse. These collaborations are part of Unilever Pakistan’s larger vision on environment action and the global Plastics commitments to cut down its use of virgin plastic, use reusable and recyclable plastic packaging and especially, collect and process more plastic than it produces.

To learn more about the effort to recycling and repurposing plastic, join the conversation with @unileverpakistan on Instagram or visit

For more information:
Hussain Ali Talib
Senior Manager Corporate Affairs
Unilever Pakistan
+92 301 822 9546

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