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With the power of Milk Protein, it nourishes hair from root to tip, making it long on the outside and strong on the inside.

Every Mother always want to give what’s best to her daughter to prepare her for the future. She recognizes that the world of her child is different from the world that she grew up in and hence needs better and simple new way of nurturance, and that’s what Lifebuoy Shampoo offers them. Lifebuoy Shampoo empowers the mother with new age nurturing solutions to give her daughter’s hair a healthy foundation for strong bonds.

The foundation of hair is protein that accounts for 90% of hair constitution. Lifebuoy Shampoo provides a world of new age nourishment to hair which is all about strengthening this foundation. It replenishes & feeds milk protein, allowing hair to become stronger from root to tip.

Launched over a decade ago, it has provided hair solutions to the progressive mother, without compromising on its affordability or alienating the Pakistani masses. Recent campaigns have aided in premiumizing the brand in the eyes of the consumer. To date, Lifebuoy has 4 variants: Herbal, Anti Hairfall, Anti Dandruff, and its newest jewel i.e. Silky Soft Shampoo. In recent years, as the premiumized brand. We see a shift in the preferences of the consumer as newer variants and higher order needs are becoming top of mind, making it the largest brand on volume within the Unilever Pakistan hair care portfolio.

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