Lifebuoy aims to provide affordable and accessible hygiene solutions to enable a life free from hygiene related worries, everywhere.

The 50-year heritage

Lifebuoy is one of Unilever's oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries including Pakistan, where even today it is still the market-leading brand.

Lifebuoy on a mission

According to the World Health Organisation, diarrhoea is the single largest cause of death, killing 2.2 million people every year. In Pakistan, a large number of children are also effected by this fatal disease every year. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhoea could be avoided. Health and Hygeine education is one of Lifebuoy’s core plans.

Lifebuoy handwash

In addition to its range of bar soaps, Lifebuoy now introduces its Superfast Handwash with Active 4 that gives 99.9% Germ Kill in just 10 seconds. Available in all 4 variants, Total, Nature, Care and Activefresh.

Key facts

  • Today Lifebuoy is mainly sold in Asia and parts of Africa. It is a market leader in every Asian market where it is sold.
  • Lifebuoy soap has been proven in laboratories to provide 100% more effective germ protection than ordinary soaps.
  • To date, millions of people in rural and urban Pakistan have experienced the pioneering, Lifebuoy sponsored Health Education programme – the largest private hygiene education programme in the world.
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