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Lifebuoy Soap

Lifebuoy aims to provide affordable and accessible hygiene solutions to enable a life free from hygiene related worries, everywhere.

The 50-year heritage

Lifebuoy is one of Unilever's oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries including Pakistan, where even today it is still the market-leading brand.

Lifebuoy on a mission

According to the World Health Organisation, diarrhoea is the single largest cause of death, killing 2.2 million people every year. In Pakistan, a large number of children are also effected by this fatal disease every year. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhoea could be avoided. Health and Hygeine education is one of Lifebuoy’s core plans.

Lifebuoy handwash

In addition to its range of bar soaps, Lifebuoy now introduces its Superfast Handwash with Active 4 that gives 99.9% Germ Kill in just 10 seconds. Available in all 4 variants, Total, Nature, Care and Activefresh.

Key facts

  • Today Lifebuoy is mainly sold in Asia and parts of Africa. It is a market leader in every Asian market where it is sold.
  • Lifebuoy soap has been proven in laboratories to provide 100% more effective germ protection than ordinary soaps.
  • To date, millions of people in rural and urban Pakistan have experienced the pioneering, Lifebuoy sponsored Health Education programme – the largest private hygiene education programme in the world.

Careline contact details

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles

T: +32 (0) 2 333 6666

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building

T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
Konstantin Bark 
Am Strandkai 1
20457 Hamburg


Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
Kamimeguro, Meguro-ku

Unilever Kenya Limited
Watermark Business Park, Ndege Road, Karen
P.O. Box 30062-00100 GPO, Nairobi, Kenya

Consumer Care line
0800 22 15 45 4

Head office, Karen : +254 (0) 709 050 600

Industrial office, Commercial Street: +254 (0) 709 050 800

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest

Unilever Singapore Pte Ltd
20 Pasir Panjang Road, #06-22
Mapletree Business City
Singapore 117439

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City

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