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Surf Excel

Introduced by Unilever Pakistan in 1948 under the brand name ‘Surf’, its deep rooted heritage has made it a national icon.

Surf Excel is known for its famous tagline ‘Daag tou achay hotay hain/Dirt is good’. But this is much more than just a tagline. It is a central philosophy that the brand lives by, with an intrinsic passion to ensure child development through tactile learning. Over the years, the brand has worked hard to build awareness on the importance of child learning through experience.

Dirt is a natural part of the process of children experiencing life and developing. There are small rights that allow children to live fully, such as playing in a park without the fear of getting dirty or painting a flower pot without a care about paint stains. All these little but crucial experiences help nurture creativity, and build confidence in a child.

Although child development is at the very heart of Surf Excel's message, this would not be possible without the superior stain removal properties that come with every bag of Surf Excel. Its ability to remove a wide variety of stains effectively is what gives Surf Excel users the ability to break free from the mundane and become liberated.

Because Surf Excel is so good at cleaning, you don’t have to worry about getting dirty, therefore you can give your kids the freedom to experience and truly engage with life and grow and develop at the same time.

What's in our products?

What's in our products?

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Careline contact details

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles
Belgium

T: +32 (0) 2 333 6666

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building
Bogotá
Colombia

Foods
T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
GmbH
Konstantin Bark 
Am Strandkai 1
20457 Hamburg

+49(0)40-3493-3520
www.unilever.de

Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
2-1-1
Kamimeguro, Meguro-ku
Tokyo
153-8578

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever (Malaysia)
Holdings SDN BHD
Level 33-35, Menara TM 
Jalan Pantai Baru
59200 Kuala Lumpur
PO BOX 11015 
50732 Kuala Lumpur
Malaysia  

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam
Netherlands

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever Jeronimo Martins Lda.
Largo de Monterroio
Mascarenhas 1
1099-081 Lisboa
Portugal

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest
Romania

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City
Vietnam

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