Since 1925, Lux has been bringing the best of beauty and the pleasure that comes with it to women around the world.
Inspiring women to express their beauty and beyond
From the moment they wake up, Lux inspires women to be unapologetically feminine, to dare to express more of who they are. Because we believe that femininity is so much more than you can see, and we want to inspire women to embrace their femininity and dare to express their beauty beyond appearances.
Product Philosophy:
We work with the world’s best perfumers to create skin treats infused with the finest fragrances, to bring you an indulgent shower experience that makes your skin feel beautiful and fragrant. Bold, sophisticated, and vibrant, each of our variants exude an alluring burst of fragrance that gives you confidence from the moment you step out of your shower.
Our Star-Studded Legacy:
Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Audrey Hepburn, Marilyn Monroe to Reema, Mahira Khan, Saba Qamar, Maya Ali - our alluring beauty treats delight women in more than 100 countries worldwide every day.
Lux has long been famed for its fragrances. Now the brand is further elevating its offering and winning new Gen Z fans with innovative premium lines that deliver both pleasure and performance.
Nuria Hernández-Crespo, Chief Marketing & Customer Officer for Unilever Personal Care, shares how a growth strategy focused on creating desire, cultural relevance and social-first demand is connecting with consumers and boosting our biggest business.
