Cornetto Max unwraps new textures and flavours to win Gen Z14 August 2025More is more for Gen Z ice cream lovers, and the new Cornetto Max delivers. It’s serving up an extra helping of innovation and indulgence from its chocolatey disc top, sauce layers and duo of ice creams to its iconic cone tip.
Transforming Comfort to meet the evolving needs of consumers14 August 2025Unique long-lasting fragrance has always been at the heart of Comfort’s appeal, alongside clothes care and softness. Read how its latest transformation is reinvigorating the brand, ensuring it’s well positioned for future growth.
The time is now for a UN plastic pollution treaty8 August 2025A landmark UN treaty to end plastic pollution could be agreed over the coming weeks as the final negotiations take place in Geneva. Unilever’s Senior Global Sustainability Manager, Ed Shepherd, who will be at the talks, discusses what we can expect.
What’s behind Unilever’s first half results?8 August 2025A quick look at the brands, categories and innovations driving our underlying sales and volume growth for H1 2025.
Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaign1 August 2025With countless Vaseline hacks on social media, how do consumers know which ones work? Enter Unilever’s R&D experts – skincare scientists who have been putting hundreds of viral tips to the test. Here’s how they did it.
How Magnum’s premiumisation and culture-first strategy are fuelling growth1 August 2025Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.
How talent and technology are boosting factory performance and productivity1 August 2025Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.
How Unilever Pakistan is giving plastic a second life21 July 2025The climate crisis, resource scarcity, and the irreversible damage to biodiversity demand that we rethink the very way we use and discard materials. In Pakistan, where rapid urbanization is driving up consumption, the window to act responsibly is shrinking fast.
Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy21 July 2025With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.
Delivering double-digit growth: unpacking Knorr Mexico’s strategy21 July 2025Knorr Mexico’s recent brand transformation has fuelled double-digit growth in bouillons and soups. Eduardo Angulo, CMO, Foods Latin America, reflects on how Knorr leveraged influencer-led strategies to become one of Mexico’s top five brands.
Marketing has entered a new era3 July 2025Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.
Protecting nature at scale: Unilever’s progress on implementing regenerative agriculture 26 June 2025Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.
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