News

With countless Vaseline hacks on social media, how do consumers know which ones work? Enter Unilever’s R&D experts – skincare scientists who have been putting hundreds of viral tips to the test. Here’s how they did it.

Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.

Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.

The climate crisis, resource scarcity, and the irreversible damage to biodiversity demand that we rethink the very way we use and discard materials. In Pakistan, where rapid urbanization is driving up consumption, the window to act responsibly is shrinking fast.

With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.

Knorr Mexico’s recent brand transformation has fuelled double-digit growth in bouillons and soups. Eduardo Angulo, CMO, Foods Latin America, reflects on how Knorr leveraged influencer-led strategies to become one of Mexico’s top five brands.

Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.

Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.

Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.

Groundbreaking research reveals for the first time that the skin microbiome on four skin areas – the face, scalp, forearm and underarm – is associated with psychological wellbeing. The Unilever team behind the discovery explain their findings.

Fernando Fernandez became Unilever CEO on 3 March. So what kind of a leader is he? Where does he see the big business opportunities? And how does he want to be judged? Read extracts from an interview with Barclays analyst Warren Ackerman to find out.

We’re making encouraging progress across our four priority areas of climate, nature, plastics and livelihoods, but there is more work to do. Find out how we’re doing against our sustainability goals, through our focused action and advocacy.