She has been with Unilever since 2001 and has worked across various categories in Beauty & Wellbeing and Personal Care and Foods and Ice Cream. Her previous senior positions in Unilever Pakistan include Marketing Director- New Initiatives and Marketing Director- Foods & Beverages . In 2015, she was expatriated to PT. Unilever Indonesia and was responsible for their hair business till she moved back to Pakistan in June, 2018.