Asima Haq
Asima joined the board on 27th February 2020 and is currently Director, Beauty & Wellbeing and Personal Care and part of the local Management Committee.

BW Demand Creation Lead, Arabia & Marketing Transformation Lead, PTAB
She has been with Unilever since 2001 and has worked across various categories in Beauty & Wellbeing and Personal Care and Foods and Ice Cream. Her previous senior positions in Unilever Pakistan include Marketing Director- New Initiatives and Marketing Director- Foods & Beverages . In 2015, she was expatriated to PT. Unilever Indonesia and was responsible for their hair business till she moved back to Pakistan in June, 2018.