Our leadership
Our executive biographies provide additional details about our key personnel across all Unilever's business groups.
UPL Board of Directors
Amir Paracha – CEO
Amir Paracha is the Chairman and Chief Executive Officer of Unilever Pakistan Limited. He joined the Board on 1st February 2020.
He joined Unilever Pakistan in 2000 and has held various senior management positions in Pakistan and North Africa Middle East cluster over his 20 years with the Company. Prior to taking over as the CEO, in his role as VP Customer Development, he helped deliver solid results and maintained a strong growth mindset, successfully inspiring a transformative vision for the future.
Amir continues to actively experiment with disruptive business models and has championed inclusion across the Unilever ecosystem in Pakistan.
Amir began his career at the Royal Dutch Shell Oil company in July 1996 and has done his Masters in Business Administration from the Institute of Business Administration.
Aly Yusuf - Chief Financial Officer
Aly joined the Board on October 01, 2019 and is currently Director & Chief Financial Officer of Unilever Pakistan Limited and Unilever Pakistan Foods Limited. Over his 12 years career he has held diverse roles across the Finance function, both in Pakistan and abroad.
Asima Haq
Asima joined the board on 27th February 2020 and is currently Director, Beauty & Wellbeing and Personal Care and part of the local Management Committee.
She has been with Unilever since 2001 and has worked across various categories in Beauty & Wellbeing and Personal Care and Nutrition and Ice Cream. Her previous senior positions in Unilever Pakistan include Marketing Director- New Initiatives and Marketing Director- Foods & Beverages . In 2015, she was expatriated to PT. Unilever Indonesia and was responsible for their hair business till she moved back to Pakistan in June, 2018 .
Aman Ghanchi
Aman joined the Board in January 2018 and has been with Unilever for the past 11 years. He has diverse experience both in legal and tax matters. Based on his past experience he is recognized by the industry and within Unilever Pakistan as an expert in his field.
He has several accomplishments that span over his career some of which include successfully lobbying tax reforms for the government.
UPFL Board of Directors
Kamran Y. Mirza - Chairman
Kamran joined the Board in 2014 as Chairman of Unilever Pakistan Foods Limited. He qualified as a Chartered Accountant from the UK. He joined Abbott Laboratories (Pakistan) Limited in 1970, where he was one of the youngest ever Managing Director and served in that position for 29 years till 2006.
He was also the Chairman of the Export Processing Zones Authority before taking over his present position as CEO at the Pakistan Business Council. Kamran is also the Chairman of Philip Morris (Pakistan) Ltd and Education Fund for Sindh (EFS) as well as serving on the Boards of Abbott Laboratories (Pakistan), International Steel (ISL), Karwan-e-Hayat and Safari Club Limited.
Previously he served as Chairman of Karachi Stock Exchange, and as a President of Overseas Chamber of Commerce & Industry, American Business Council; as Director of State Bank of Pakistan and Pakistan State Oil. He lectures regularly at the Pakistan Institute of Corporate Governance (PICG).
Amir Paracha - Chairman & CEO
Amir Paracha joined the board and was appointed as CEO of Unilever Pakistan Foods Limited on 1st February 2020. He is also the Chairman of Unilever Pakistan Limited.
He joined Unilever Pakistan in 2000 and has held various senior management positions in Pakistan and North Africa Middle East cluster over his 20 years with the Company. Prior to taking over as the CEO, in his role as VP Customer Development, he helped deliver solid results and maintained a strong growth mindset, successfully inspiring a transformative vision for the future.
Amir continues to actively experiment with disruptive business models and has championed inclusion across the Unilever ecosystem in Pakistan.
Amir began his career at the Royal Dutch Shell Oil company in July 1996 and has done his Masters in Business Administration from the Institute of Business Administration.
Aly Yusuf - CFO
Aly joined the Board on October 01, 2019 and is currently Director & Chief Financial Officer of Unilever Pakistan Limited and Unilever Pakistan Foods Limited. Over his 12 years career he has held diverse roles across the Finance function, both in Pakistan and abroad.
Noman Amjad Lutfi
Noman again joined the Board on November 01, 2015. He has a long association with Unilever and has headed the Supply Chain function in Unilever Pakistan. Currently, he is working as Supply Chain Director of Unilever Sri Lanka.
Zulfikar H. Monnoo
Zulfikar joined the Board when the Company was formed. He is also the Chairman of the Audit Committee and the Human Resource & Remuneration Committee of Unilever Pakistan Foods Limited. He is an alumni of The Wharton School, University of Pennsylvania and Aitchison College, Lahore. He is a Director and audit member in Rafhan Maize Products Limited and is also the Chief Executive of Pakwest Industries (Private) Ltd., Lahore.
Mian M. Adil Monnoo
Adil joined the Board on May 5, 2002 as a Non-Executive Director. He is also the Member of the Audit Committee of Unilever Pakistan Foods Limited. He holds directorship in Rafhan Maize Products Limited and is in the business of textile trade as the sole proprietor of HN Enterprises
Kamal Monnoo
Kamal joined the Board on December 19, 2006 as a Non-Executive Director. Having done his schooling from Aitchison College and graduation from Syracuse University and Yale University, USA, he is also the Member of the Human Resource & Remuneration Committee of Unilever Pakistan Foods Limited. He holds directorships in Samira Fabrics (Pvt) Limited, Pakland Chemical Industries (Pvt) Limited, Kaarvan Crafts Foundation, Institute of Public Policy and Islamabad Policy Research Institute.
Sarfaraz A. Rehman
Sarfaraz, a chartered accountant by qualification, has contributed his management expertise to several multinational companies such as Unilever, SB (GSK), Jardine Matheson/Olayan JV and PepsiCo during his varied career.
In 2005, Sarfaraz established Engro Foods as its CEO. The company grew from a green-field to become the leading liquid dairy company in Pakistan. Engro Foods became the only Pakistani company to receive the ‘G20 Top 15 Company’ award. In 2012, he took a sabbatical from Engro Foods to establish the Karachi School for Business and Leadership. Sarfaraz rejoined Engro Foods as CEO in 2013, where he remained till 2015. Engro Foods sold 50% of its shares to Royal Friesland Campina for half a billion dollars in 2015. At the time this was the biggest private foreign investment in Pakistan’s history.
Since Oct 2015, he has been involved in consultancy projects, among others with ICI, IBL, JSPE, Shan Foods, Al-Shaheer, Soya Supreme, Burque Corp, CCL and ITL.
Sarfaraz was contracted to Grant Thornton for 2016-17 as an executive coach during a culture change project at UBL. He conducts a well-established coaching/mentoring role, with business executives and university graduates. Sarfaraz has coached for Careem, Gatron-Novatex, Engro, ICI, Descon, PPL, UBL and City School.
Sarfaraz was Chairman of the Broadcasters/Advertisers Council 2015-18 (joint body controlling advertising in Pakistan). Further, he was the Chairman of the 1st Effie Awards in Pakistan, in 2019. He is also on the Board of MAP and Patient Aid Foundation.
Additionally, Sarfaraz speaks at various forums. He has given motivational talks at Lays, Mondelez, Nutrico, RB, Engro, Octara, ICI, Shell and MAP. At universities, colleges, schools and on media occasions he holds climate change talks/sessions to create awareness
Sarfaraz is deeply interested in playing his part in giving back to society and has worked on an online interactive education model for mass education, to resolve the issue of literacy in Pakistan over the next decade. In the past he was associated with Shaukat Khanum Hospital as a Board of Governor and with WWF as a Director. He is also associated with Hisaar Foundation and its work on water/environmental issues in Pakistan.
Ali Tariq
Ali joined the Board in April 2017 and Unilever in 2003. He has since held several Global, Regional and Country leadership roles in Singapore, UK and Pakistan. He is currently based at Unilever’s headquarters in the UK in a global role. Prior to Unilever, Ali held business advisory roles with PricewaterhouseCoopers UK where he also trained as a Chartered Accountant. Ali is a member of the Institute of Chartered Accountants in England & Wales.