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Great flavor is at the heart of Knorr, Unilever’s biggest foods brand.
Knorr is a food brand with a wide range of soups, stock cubes, bouillons, seasonings and sauces. The brand dates back to 1838 when Carl Heinrich Knorr opened a factory and began experimenting with food drying techniques that could preserve quality, flavour and freshness. It is one of the world‘s largest food brands sold in more than 87 countries around the world.
Great flavour is at the heart of the Knorr brand. Which is why we go the extra mile to work with some of the best chefs around the world to develop authentic and nutritious meal solutions.
Established as early as 1873, Knorr was created with the purpose of providing high quality dried soups. Carl Heinrich Knorr, born in 1800, created the company from knowledge acquired during his time as a wholesaler of agricultural goods. He died 2 years after the company was founded but his legacy lives on as Knorr is known today for chefmanship and great tasting food.
Knorr came to Pakistan in 1992 with the launch of Knorr Chicken Cubes. In the passing years Knorr introduced multiple Savoury, Dressing and Meal Maker products. We at Knorr believe that cooking delicious and nutritious food should be in every woman’s’ reach. It is this love and passion for flavor, that drives us to go the extra mile to ensure each dish you create, delivers great taste. Our products include:
Knorr launched Instant Noodles range in Pakistan in 1993. Knorr Noodles have become the brand of choice for kids over the years. Exciting new flavours, developed to suit the local taste palette, have been a major source of gain, which has continued to make food “No More Boring” for the kids. The magic of Knorr Noodles tells its success story when its aroma floats from every kitchen onto our dining tables putting smiles on every face. Chatpatta and Chicken flavors are a favorite throughout Pakistan. Knorr Noodles is now the market leader for the instant noodles market, at a record 95% market share!
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From bouillon cubes to plant-based meat-hacks, flavour has always been the magic ingredient in Knorr’s culinary creations. We take a closer look at this 185-year success story.