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In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.
When it comes to the recipes we search for and the foods we buy, algorithms are increasingly fuelling our choices. Here’s how our €12.9 billion Foods business is leveraging AI to keep its brands unmissable.
A quick look at the brands, categories and innovations driving our underlying sales and volume growth for Q1 2026.