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Isn’t dishwashing one chore that you just wish would become easier? Vim, the no.1 dishwashing brand around the world is now in Pakistan to take away all your dishwashing troubles with its revolutionary one-wipe degreasing formula.

Story behind the brand Vim

William Hesketh Lever was determined to revolutionize Victorian England's standards of cleanliness and hygiene: so he created Vim Soap. His revolutionary product was the first one ever created by the company that is now Unilever, and today's hand dishwashing products build on this illustrious heritage.

Created in 1885, the Vim brand is still innovating and using the magic of ingredients bringing unbeatable results for over a hundred years.

Dishes speak up

The brand Vim believes that dishes have rights to remain squeaky clean and smelling great. So when the dishes all over Pakistan decided to go on a strike against grease, Vim stepped in with its revolutionary one-wipe degreasing formula that relies on ingredients including lemon and lime.

Vim range

The Vim dishwashing range includes the dishwashing powder, bars and liquids that have a unique formulation designed to pry away grease in one easy wipe. The natural sense and sensitivity of lemon juice has been the key of Vim’s success. Such breakthrough has made history; and has been so engraved into worldwide population’s mind that the natural ingredient – lemon - is automatically seen as Vim.

  • The Vim brand was created in 1885.
  • Vim was the original hand dishwashing brand: so we invented the whole category!
  • Vim active Gel is a concentrated product that penetrates into the sponge and turns in to a gel upon contact with water keeping it charged longer, thus providing twice the degreasing power.
  • As per the Guinness World Record set in India, a 500 bottle of Vim can wash up to 15,300 plates!
  • The Vim bars range is gentle on the hand due to lower pH levels in the formulation
  • Vim bar with its revolutionary one wipe technology and power of lemon is easy to apply on the sponge and even easier to clean dishes with!
  • Vim is sold in four continents, is the leading hand dishwashing brand in twenty countries, and is available to more than 2 billion people around the world.

Careline contact details

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles

T: +32 (0) 2 333 6666

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building

T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
Konstantin Bark 
Am Strandkai 1
20457 Hamburg


Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
Kamimeguro, Meguro-ku

Unilever Kenya Limited
Watermark Business Park, Ndege Road, Karen
P.O. Box 30062-00100 GPO, Nairobi, Kenya

Consumer Care line
0800 22 15 45 4

Head office, Karen : +254 (0) 709 050 600

Industrial office, Commercial Street: +254 (0) 709 050 800

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest

Unilever Singapore Pte Ltd
20 Pasir Panjang Road, #06-22
Mapletree Business City
Singapore 117439

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City

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