How Magnum’s premiumisation and culture-first strategy are fuelling growth1 August 2025Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.
How talent and technology are boosting factory performance and productivity1 August 2025Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.
How Unilever Pakistan is giving plastic a second life21 July 2025The climate crisis, resource scarcity, and the irreversible damage to biodiversity demand that we rethink the very way we use and discard materials. In Pakistan, where rapid urbanization is driving up consumption, the window to act responsibly is shrinking fast.
Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancy21 July 2025With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.
Delivering double-digit growth: unpacking Knorr Mexico’s strategy21 July 2025Knorr Mexico’s recent brand transformation has fuelled double-digit growth in bouillons and soups. Eduardo Angulo, CMO, Foods Latin America, reflects on how Knorr leveraged influencer-led strategies to become one of Mexico’s top five brands.
Marketing has entered a new era3 July 2025Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.
Protecting nature at scale: Unilever’s progress on implementing regenerative agriculture 26 June 2025Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.
The breakthrough science making Dove the expert in hair repair13 June 2025Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.
Unilever scientists discover link between skin microbiome and mental wellbeing5 June 2025Groundbreaking research reveals for the first time that the skin microbiome on four skin areas – the face, scalp, forearm and underarm – is associated with psychological wellbeing. The Unilever team behind the discovery explain their findings.
An interview with Fernando Fernandez, Unilever’s new CEO17 April 2025Fernando Fernandez became Unilever CEO on 3 March. So what kind of a leader is he? Where does he see the big business opportunities? And how does he want to be judged? Read extracts from an interview with Barclays analyst Warren Ackerman to find out.
Unilever sees early signs of progress on sustainability goals17 April 2025We’re making encouraging progress across our four priority areas of climate, nature, plastics and livelihoods, but there is more work to do. Find out how we’re doing against our sustainability goals, through our focused action and advocacy.
Unilever encourages trade associations to support stronger climate change policies17 April 2025Trade associations have the power to help shape climate policy. Learn how Unilever is engaging with these industry bodies, asking them to align their policies with our climate positions and urging them to support a faster phase-out of fossil fuels.
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