Stone-laying of PPAF-Unilever funded drinking water supply project

The stone-laying ceremony of a drinking water supply project, jointly funded by Pakistan Poverty Alleviation Fund and Unilever Pakistan Foods Ltd, was performed in village Purnawan, Bhai Pheru, on the outskirts of Lahore, on Thursday here.

To be completed at the cost of Rs. 5 million, the safe drinking water supply project would be executed through PPAF by its partner Rural Community Development Society (RCDS) and would fulfil the potable water needs of more than 10,000 people through pipelines in the area.

The local communities have to fetch potable water from far off places as the underground water available at the depth of 80-100 feet(pumped through hand & donkey pumps by community)is not suitable for drinking.

Unilever Pakistan Foods Ltd(UPFL)was approached by the local community and selected PPAF and its partner RCDS, who submitted a proposal for provision of potable water to the marginalised communities in the above mentioned area. PPAF and UPFL, agreed to jointly fund the project with the major share of funds contributed by Unilever for the water filtration plant in Purnawan village.

Unilever has been working on community projects for many years and believes that for a community to grow, all of its members must be provided opportunities in education, be healthy and earn a living, The link between an organization’s well being is strongly linked to the well being of the community it operates in Unilever believes in creating a better future every day by making people look good, feel good and get more out of life with brands and services that are good for them and good for others.

Under its Community Physical Infrastructure projects, PPAF has carried out more than 22,000 interventions all over the country and provision of safe drinking water to the neglected communities has been one of its key objectives.

About Unilever

Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Its portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands and global leadership in many categories in which the company operates. The portfolio features brand icons such as Knorr, Flora, Sunsilk, Clear, Dove, LUX, Lifebuoy, Surf, Comfort, Lipton and Wall’s ice cream.

Unilever has around 174,000 employees in approaching 100 countries.

About PPAF

PPAF is extensively involved in the provision of basic infrastructure facilities through community-based projects and its presence in 127 districts of the country through its 87 partner organizations speaks volumes for its outreach. The PPAF interventions are aimed at providing access to basic infrastructure and income generation facilities to the poor communities in the country. PPAF and Unilever Pakistan have joined hands to execute safe drinking water supply projects for the benefit of marginalised communities in various parts of the country.

PPAF is the lead apex institution for community-driven development in the country and the largest source of pro-poor spending outside Public Sector Development Programme and the Federal budget. Set up as a fully autonomous private sector institution, PPAF enjoys facilitation and support from the Government of Pakistan, the World Bank, IFAD, USAid, USDA, KfW and US Corporate Sector.

Outreach of PPAF now extends throughout Pakistan and its microcredit, water and infrastructure, drought mitigation, education, health and emergency response interventions have been widely recognized. As the largest institution of its kind in the world, PPAF has received high performance ratings from donors.

Since April 2000, cumulative disbursements of PPAF (both lending and grant based) stand at over US $ 1,000 million of which financing for microfinance had the largest share (US $ 600 million). It has partnered with 87 organizations working in over 80,000 villages with more than 242,000 communities and self-help groups at grassroots level in 127 districts. PPAF’s cumulative operational activities entailed over 3.8 million microcredit loans impacting directly or indirectly 23.5 million (with 100 per cent recovery rate), over 22,800 educational, health, water and infrastructure projects impacting 13 million persons and over 427,000 trained individuals (POs staff and communities).

In earthquake-hit areas, it has disbursed housing grants and provided trainings to 100,000 individuals/households in seismic construction skills including training in reconstruction guidelines, timber frame construction, block manufacturing, masonry, plumbing and steel-fixing units. This included a Euros 14 million program in collaboration with KfW.

It has also established a dedicated Water Management Center with state-of-the-art Geographical Information System (GIS) facilities to plan and implement projects at the grassroots, dedicated to drought-affected and water deficient regions of the country, which have focused on mainstreaming renewable energy, emerging technologies, rangeland management and address environmental concerns.

Externally commissioned independent studies have demonstrated positive outcomes and impact of PPAF interventions on the lives of benefiting communities related to their economic output, household incomes, assets, agricultural productivity skills and other quality of life indices.

Pakistan

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

+92 21 566 0870
fareshteh.aslam@unilever.com

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