Unilever Pakistan contributes Rs. 2.3 million to World Food Programme
Unilever Pakistan presents Cheque of PKR. 2.3 ml to World Food Programme
Karachi, February 22, 2010– Unilever Pakistan Limited’s family goodness brand Blue Band has been actively working with the World Food Programme WFP, food aid arm of the United Nations to launch various initiatives that aim to address problems of malnutrition and serve to alleviate hunger amongst the children of Pakistan. Today at a small ceremony organized at the Unilever Head Office, Ehsan Malik, Chairman Unilever Pakistan Limited presented a cheque of more than PKR 2.3 million to Wolfgang Herbinger country drirector WFP, to support the same cause.
This sizeable donation was a result of the Unilever Employee Payroll Programme launched in September 2008 with the same overarching objective of supporting the WFP School Feeding Program which seeks to mitigate food deprivation within the country. Under this programme employees have the option of contributing PKR 350/month or more as a deduction from their salaries towards feeding a child.
The figures estimated during an analysis of secondary data for the food security assessment in June 2008 reveals that the number of stunted children under five is 8.7 million whilst the number of wasted children was approx 3 million in 2002. Ehsan Malik, Chairman Unilever, whilst commenting on the initiative said “We as a leading Multinational company have a grave responsibility towards the society and the communities in which we operate.
The passionate response to our Employee program and this cheque is a testament to our commitment towards the less privileged sections of society. We look forward to achieving more milestones of this nature and to continue our fight against child hunger and malnutrition. In the end I would like to thank Mr. Wolfgang for being here with us today and applaud you all for your generous contributions”
Quoting past initiatives of WFP with Blue Band, Category Manager Bilal Baig mentioned a comprehensive campaign undertaken in 2008 by the name of ‘Feed 1 More’ launched across various schools in Pakistan under their ‘Child Vitality’ partnership established globally.
This was a collaborative effort to fuel the WFP School Feeding Program by creating awareness amongst the privileged children of the society regarding food insecurity and widespread malnutrition prevalent within the country. This campaign empowered children to make a difference and served to sensitise the youth and instill within them a sense of empathy and responsibility which was exhibited through their enthusiastic participation in food stamp drives and charity campaigns.
In the second leg of the campaign the efforts of all the children were recognized whilst some were awarded certificates honouring them with the title of ‘Agents against Hunger’. The total contributions made by Unilever to WFP since the inception of its partnership amounts to about PKR 6 million.
While making his comments WFP Country Representative Wolfgang Herbinger said "if we have to achieve food security we have to have an educated society, Pakistan despite having good indicator in economy and development activities have a long way to achieve its target in education sector". He highlighted how WFP is retaining over one million girls in more than 8,000 schools across Pakistan.
Wolfgang thanked Unilever and Blue Band for many initiatives that both organisations are now involved in, he also appreciated Unilever employees for contributing towards WFP school feeding program. He invited the employees to visit WFP projects to see what impact this contribution is making in the life of those poor kids".
Unilever Pakistan Limited
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