Unilever Pakistan launches “Cornetto Music Icons”

Platform to discover new talent and celebrate bond between present and future of Pakistan music

KARACHI: In collaboration with some of the most renowned artists of the Pakistan music industry, Cornetto, the most popular frozen dessert brand amongst the Pakistani youth, is bringing a fresh music platform the Cornetto Music Icons. The show aims to pick the best of the wellspring of the new vocal talent from the Pakistani youth and mould them into future icons through a 10 episode TV show on the ARY Network and PTV starting end April 2013.

This unique project aims to foster creativity by providing exposure to new talent in the music industry and to help them create fresh content through mentorship under the best and brightest in the Pakistan’s music history. Shahzad Hasan (Shahi), an original member of the legendary and iconic band Vital Signs; one of the earliest acts responsible for introducing and establishing the Pakistani Pop music industry, will lend his rich experience and partner with Cornetto on this project as the key producer and talent selector.

Shahi has produced hundreds of hits and created innumerable stars, and is now for the first time pairing up with a Brand to bring together a show that showcases the journey of music production, accompanied by a stellar group of the biggest names the Pakistani Music Industry has to offer.

Cornetto & Music

Cornetto, has maintained a longstanding relationship with the music industry, partnering with some of the country’s most well renowned bands such as Jal, Call & Noori in the past. Globally, it has been linked with music as a mainstay platform for the brand, partnering with MTV and linking with local youth icons in most countries where the brand is present.

The Show

Cornetto Music Icons will begin airing on 28th April 2013, with one episode every week.

A whole slew of artists will be involved in the project; with big names such as Ali Azmat, Strings, more recent stars such as Meesha Shafi and Zoey Viccaji, and a legend of Pakistani pop in the form of Alamgir. These artists will be the primary mentors, with mentoring musicians such as Salman Ahmed, Aamir Zaki, Momo, Omran Shafique, Shallum and Faisal Baig lending their talent to bring further diversity to the music.

The shepherd for the show is of course Shahi, as the music maestro and talent selector, accompanied by Ahmed Ali Butt and Cybil Chowdry as the hosts of the star studded extravaganza that is Cornetto Music Icons.

-Shahi Quote: “It’s been a dream of mine to work on a project that’s not only about creating music, but also about creating new talent. Cornetto Music Icons has given me and Pakistan a platform to revive the Pakistani music industry.”

Farheen Salman, Director Marketing for Wall’s Pakistan quote: “Cornetto Music Icons is a unique and unprecedented music project to take Cornetto’s association with music to the next level. It is an effort to celebrate the undiscovered yet profoundly rich talent of Pakistani youth and to give them a platform to make it big while strengthening the bond with the music industry.”

With the selection phase about to come to a close, Cornetto Music Icons is now poised to bring to you the platform to spot the next great voices of this generation.

Sadia Dada

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

+92-21-3 566 0062

sadia.dada@unilever.com

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