Lifebuoy launches mission to reach 60 million children

Lifebuoy unveils “Germ Protection League” formed to ‘Help A Child Reach 5’

6 September 2014, KARACHI: Lifebuoy Pakistan has launched a partnership with renowned members of civil society and leading members of media and cinema to raise awareness on the importance of handwashing with soap.

Lifebuoy Pakistan unveiled the “Germ Protection League” at a local hotel which includes Dr.Iqbal Memon, President, Pakistan Pediatric Association Center, Juggan Kazim, actress, activist and anchor person and Zeba Bakhtiar, Film and TV star and producer of the new upcoming movie O21 and blogger Anila Weldon, the founder of Weldon Moms. The League is at the forefront of the brand’s mission to help children live till the age of five and beyond (Help A Child Reach 5).

Lifebuoy Pakistan has also announced its commitment to pilot its global hygiene intervention model Sujawal Tehsil in Thatta District for the commitment of saving lives through handwashing education. Under the pilot, Lifebuoy aims to improve hygiene standards in select villages in the Tehsil by providing handwashing education to children and their families to reduce the number of children dying from infections such as diarrhea and pneumonia.

“To date, Lifebuoy has impacted the handwashing behaviors of 183 million people in 14. In Pakistan, Lifebuoy has taken the onus to champion hygiene education particularly amongst school going children and thereby improve the quality of lives of the people of Pakistan. We continue to engage multi sector stakeholders to amplify this message further and are grateful to our social sector and civil society partners for joining this movement,” says Ehsan Malik, Chairman Unilever Pakistan Limited.

Global Handwashing Day (GHD) on October 15, is an annual awareness day celebrated in over 100 countries worldwide. To celebrate this year’s Global Handwashing Day, Lifebuoy and its partners will be visiting schools across the country, starting with Sujawal Tehsil in Thatta District, to spread the message of washing hands with soap at critical times; before eating or preparing food and after using the toilet can reduce diarrheal risk by 45%.

Hand washing with soap is one of the most effective and low cost ways to prevent diseases like pneumonia and diarrhea which stops a million children every year from reaching the age of five. We can help by telling friends and family about the importance of washing their hands with soap and get more people practicing this important, lifesaving habit.<ğ<</body>

About Lifebuoy

In 2008 Unilever laid the seeds of the Lifesaver program – one of the biggest Unilever Sustainable Initiative Programme (USLP) initiatives. It is intrinsic to the very DNA of Lifebuoy – as Lifebuoy was created with the purpose of saving lives when it first launched in 1894; created to battle the infection cholera that was widespread in England at the time. The Lifesaver program is dedicated to child health, and targets newborns and young children as well as their mothers in changing their hygiene and handwashing habits.

About Unilever Pakistan

Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan. Unilever’s brands strife to create a better future every day for consumer across Pakistan.

Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information:

Hussain Ali Talib

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

T: +92-21-3 566 0062 (ext 2270)

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