Magnum pleasure store Karachi

Pakistan's first Magnum Pleasure Store opens in Karachi at a glitzy, happening store launch much to the delight of A- list chocolate lovers who thronged to the Clifton store till late into the evening.

The Magnum Pleasure Store is a luxurious chocolate café that allows chocolate lovers to customize their Magnum with unique toppings like sea salt, chilli flakes, and cornflakes and the more traditional almonds, sprinklettes, candy bits, vanilla bits, cranberries, coconut shavings and smarties. You can choose your preferred Magnum type (vanilla or chocolate) select the unique crackling chocolate from (dark and milk) and then customize it with a vast array of toppings for your own personalized Magnum.

"The Magnum Store is our key activation platform and we are making a significant investment to develop a stronger bond with our consumers and our target group. Therefore, Magnum is delighted to bring to our Pakistan consumers the best world class chocolate indulgence experience at their doorstep," says Shehryar Khurshid, Director, Ice Cream at Unilever Pakistan says;

A host of entertainment and food celebs, plus young fashionistas swamped to the exclusive opening party. Magnum has long had a reputation of laying on the best most exclusive entertainment and this time to the various artists on the two floors of the Café kept the pleasure seekers enthralled. From DJ Hira Tareen spinning club and house music to host Ayesha Omar urging all to indulge in one more Magnum the Party raged nonstop from start to finish late into the night.

"The Magnum pleasure store offers our pleasure seekers the indulgent experience of making their signature magnums – dipped in rich premium Belgian chocolate and covered with a unique array of toppings. This is a truly remarkable experience that all chocolate and food lovers will want to keep coming back to, creating new magnum memories each time," says Asad Malik, Brand Manager, Magnum Pakistan.

About Unilever Pakistan

Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan.

Unilever’s brands strife to create a better future every day for consumer across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition.

Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information: www.unilever.pk

Hussain Ali Talib

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

T: +92-21-3 566 0062 (ext 2270)

hussain.talib@unilever.com

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