Unilever and SED Punjab to drive health & hygiene awareness

Unilever Sustainability Conference 2014 shares aspiration for a bright future for Pakistan’s children.

LAHORE, 11 JUNE 2014: Unilever Pakistan Limited and the Schools Education Department, Punjab have signed a Joint Declaration recognizing the need to drive health & hygiene awareness through school curriculum. The Declaration was signed during the inaugural Unilever Sustainability Conference 2014, which highlighted Unilever’s progress in creating a healthier Pakistan.

Over 2,000 children die every day as a result of diarrhoea caused by unsafe water, poor sanitation and a lack of hygiene. These deaths are preventable and Unilever is committed towards creating a bright future by improving hygiene practices as part of the Unilever Sustainable Living Plan. This Plan aims at making sustainable living commonplace through initiatives in areas of health & hygiene, enhancing livelihoods and reducing impact on environment.

Unilever, through its brand Lifebuoy has already reached out to 14 million consumers since the launch of the Sustainable Living Plan in Pakistan with the important message of hand washing with soap at 5 key occasions. This is the easiest, single most cost effective way to prevent diarrhoea and respiratory disease. The company now wants to include more partners in this vision to amplify the movement for behaviour change starting with Children as ambassadors for a bright future.

During the Conference, Unilever Pakistan also committed to providing the Schools Education Department Punjab with technical adviceto include messages on health and hygiene in school curriculum towards creating a healthier Pakistan. Unilever’s commitment towards creating increased awareness for a healthier lifestyle is a collaborative effort with partners including Oxfam GB, Save the Children, UNICEF, Plan International, World Food Programme and Idara e Taleem o Agahi.

Rana Mashood Ahmed Khan, Minister, Schools Education Department Punjab, highlighted, “Every child across Pakistan has the right to a future unimpeded by challenges resulting from a lack of health & hygiene. Our responsibility to educate goes beyond academics to include awareness on elements that can empower our children for a better tomorrow. I am glad to support this initiative to drive health and hygiene awareness through our schools in order to create a far –reaching and long term impact.”

Sadia Dada, Head of Corporate Affairs, Unilever Pakistan Limited, added, “At Unilever we believe that business must be part of the solution to the world’s problems and that sustainable growth is the only acceptable business model. We can no longer afford to ignore the basic challenges faced by Pakistan, especially when it comes to the basic health and hygiene. Today, we have reinforced our commitment to driving that change through our brands by leveraging our scale, influence and resources to drive transformational change across Pakistan.”

For more information on the Unilever Sustainable Living Plan, please visit
www.unilever.pk/sustainable-living

About Unilever Pakistan

Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan.

Unilever’s brands strife to create a better future every day for consumer across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition.

Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information: www.unilever.pk

Hussain Ali Talib

Unilever Pakistan Limited
Avari Plaza
Fatimah Jinnah Road
Karachi 75530

T: +92-21-3 566 0062 (ext 2270)

hussain.talib@unilever.com

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