Unilever scoops five awards at PAS Awards 2014
Unilever was recognized as one of Pakistan’s most creative advertisers at the Pakistan Advertisers Society (PAS) Awards for 2014, with five brands winning awards across various coveted categories.
Unilever was the leading client organization to win accolades with successes for brands including Vaseline, Vim, Sunsilk, Wall’s Carte D’or and Lifebuoy, competing against 200 entries competing across 34 categories. The awards were received in the categories of Cosmetics & Personal Care and Hygiene, Household Care, Hair Care, Ice Cream & Desserts and Soap & Handwash. The awards continued Unilever’s run of success at the PAS Awards with previous accolades received for Sunsilk, Vim, Vaseline, Knorr, Wall’s, Sunlight, Blue Band, Magnum and Lifebuoy.
Asanga Ranasinghe, VP – Marketing, Home & Personal Care, Unilever Pakistan Limited, highlighted, “Unilever works to create a better future every day, and our advertising is reflective of this ambition. Unilever also recognizes that our success at PAS Awards 2014 was led by the efforts of our partner agencies. We are grateful for the dedication and commitment of our marketing teams and partners towards adding innovation and creativity into Unilever’s advertising across Pakistan.”
The PAS Awards have been acknowledging the innovative and creative effort in Pakistani advertising since 2011, and in that time it has become the preeminent advertising award in the country.
The Awards contribute towards stronger brands by acknowledging and crediting the most effective communications advertising campaigns. This has resulted in the PAS Awards becoming the industry benchmark for assessing the best creative communications campaigns.
About Unilever Pakistan
Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan.
Unilever’s brands strife to create a better future every day for consumer across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition.
Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information: www.unilever.pk
Unilever Pakistan Limited
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